Mediatization in public bureaucracies: A typology

Abstract

Based on extensive fieldwork, the present article illustrates how the logic of the news media is expanding from influential communication departments to the practices, routines and priorities of traditional career bureaucrats. To theorize the mediatization of a traditional bureaucratic rationale, the article proposes a typology for how rule-based public organizations adapt to and adopt the news media’s implicit ‘logic of appropriateness.’ We emphasize the importance of (1) the news rhythm and (2) news formats, but also (3) how and why being in the media is valued by civil servants, and (4) how this leads to a reallocation of resources and responsibilities within the organization. We find that career bureaucrats both anticipate and adopt a news logic in their daily work. The normative implications of these transformations are discussed in the final section of the article.

Dynamics of change in internal policy advisory systems: the hybridization of advisory capacities in Germany

“…providing politically robust advice -is assumed to be at the core of ministerial policy advice. That said, mediatization has arguably increased the pressure on ministries to deliver politically robust advice on short notice (Thorbjørnsrud et al 2014). We therefore predict a further growth in the relevance of salience for advice by ministry officials in the time period under study.…”

Mediatisation, Marginalisation and Disruption in Australian Indigenous Affairs

“…The institutional approach to mediatisation concerns the transformations of institutions, like politics and religion, scrutinising when they adhere to the formats of media for their function and practices in society and culture (Hjarvard, 2014;Flew & Swift, 2015). This branch of scholarship emphasises the changing structural relationship between different spheres of society and micro processes such as 'news logic' whereby routines, priorities and practices of news media are internalised and embodied by policymakers (Thorbjørnsrud, Figenschou, & Øyvind, 2014). For example, the adoption of increasingly market-driven practices by bureaucracies, the reliance on easily consumed content such as polls and institutionally prepared media content can all be seen as the adoption of media logics in politics and policymaking.…”

Når nyhetsrammer og medialisering møtes - Hvordan og hvorfor ramme- og medialiseringsteori bør integreres tettere

“…Studier, monografier og konferanser skildrer medialisering av kultur (Hepp, 2012;Hepp & Krotz, 2014), medialisering av religion (Hjarvard, 2011) og medialisering av politikk (Strömbäck, 2008(Strömbäck, , 2011. I skandinavisk sammenheng har medialisering blant annet også blitt studert i sammenheng med offentlig forvalting (Thorbjørnsrud, 2015a(Thorbjørnsrud, , 2015bThorbjørnsrud, Figenschou, & Ihlen, 2014), velferdsinstitusjoner (Knudsen, 2016;Naerland & Knudsen, Kommer) og sport (Frandsen, 2014). Samtidig er dette et begrep som har mottatt kritikk for å vaere et «medi-esentrisk» konsept som tar utgangspunkt i at mediene er svaert mektige når det gjelder innflytelse over sosiale, kulturelle, politiske og økonomiske praksiser (Deacon og Stanyer, 2014, 2015 for en videre debatt om dette se: Hepp, Hjarvard, og Lundby, 2015).…”

“…De nevner ikke medialisering spesifikt, men tar for seg hvordan rammer som setter enkeltmennesket opp mot systemet har innvirket på mediestrategiene til den offentlige etaten Utlendingsdirektoratet (UDI) i Norge. Ifølge Ihlen og Thorbjørnsrud (2013) bryter slike rammer med byråkratiets logikk (se også: Thorbjørnsrud, 2015b;Thorbjørnsrud et al, 2014). Som respons søker direktoratet å påvirke omtalen ved å tilby sine egne rammer, samtidig som de «må […] tilpasse seg kravet om å formulere seg i korthet og forholde seg til nyhetenes konfliktorienterte dramaturgi» (Thorbjørnsrud 2015a, s. 153).…”