Media repertoires as a result of selective media use. A conceptual approach to the analysis of patterns of exposure

Abstract

This article sets out to provide a conceptual contribution to theoretical and empirical work on the level of media repertoires. We will first discuss theoretical approaches which allow for an explanation of media repertoires and relate them to the most prominent approaches to selective audience behavior. Secondly, in order to empirically analyze media repertoires we propose a combination of secondary analyses of existing surveys on media use and qualitative studies on the internal 'architecture' of these repertoires and their practical meaning in the user's everyday life. These proposals for secondary analyses are illustrated by two examples based on different data sets and referring to different levels of analysis.

Researching Transforming Communications in Times of Deep Mediatization: A Figurational Approach

“…Thirdly, there is the level of media repertoire. This is the individuals' selection of the media as they use and appropriate them as part of their everyday practices (Hasebrink and Popp 2006).…”

‘Blogging Sometimes Leads to Dementia, Doesn’t It?’ The Roman Catholic Church in Times of Deep Mediatization

“…), in which we focused on semantic and narrative knowledge on authorityin general as well as in special cases, for example regarding the pope, the Bible or personal (religious) role models. we then conducted media questionnaires in order to collect information on their media repertoire (Hasebrink and Popp 2006). The second interview included a photo elicitation (Moser 2005) to trigger narratives and spontaneous reactions (Harper 2002) to visual discourse fragments that emerged in the first interview as well as media-related topics.…”

Millennials’ Media Use: It Is a Matter of Time

“…German researchers, Uwe Hasebrink and Jutta Popp (2006) were among the first to productively use the idea of "media repertoires" to trace how audiences employ multiple media in everyday life. Also inspiring are recent studies by the Pew Research Center in Washington, DC, that track how audiences construct themselves among an array of media devices.…”