Millennials’ Media Use: It Is a Matter of Time

Alexithymia and help-seeking attitudes in college-aged students

“…With the introduction of technology and texting, students most often communicate with others through use of their phones. In fact, technology-based communication is dominant among millennials (Botterill, Bredin, & Dun, 2015). As a result, there appears to be a cultural shift where discussion about sensitive topics, such as our emotions, occurs through technology rather than in face-to-face conversations (Dolev-Cohen & Barak, 2013;Green et al, 2005).…”

Millennials in the Stacks: Choices, Habits and Attitudes of Frequent Library Users between the Ages of 18–29 in Santiago, Chile

“…The study participants made it clear that readers move back and forth between physical and virtual spaces, reading and other forms of entertainment, without adhering to strict, linear, predictable paths, a trend that is reflected in the research on millennials' media use in other countries (Botterill, et al, 2015;Ofcom, 2012Ofcom, , 2013. Readers, writers, editors and publishers are still exploring the different possible marriages of content and form, experimenting with tools, formats, platforms, and devices to receive and transmit information via the written word.…”

“…In recent years, research into reading patterns among this group shows a diverse generation that is not necessarily as hooked on digital devices and platforms as the news media and the "digital native" discourse (Prensky, 2001) might suggest. Studies, rather, depict a generation of readers that use old and new media in different ways for different purposes (Botterill, Bredin, & Dun, 2015;Kilian, Hennigs, & Langner, 2012). Some studies have viewed millennial library users from the perspective of academic libraries (Lippincott, 2012;McDonald & Thomas, 2006) and research needs (Abram & Luther, 2004), while others take a broader approach (Botterill, Bredin, & Dun, 2015;Sweeney, 2005), looking at how millennials use media in general.…”

“…Studies, rather, depict a generation of readers that use old and new media in different ways for different purposes (Botterill, Bredin, & Dun, 2015;Kilian, Hennigs, & Langner, 2012). Some studies have viewed millennial library users from the perspective of academic libraries (Lippincott, 2012;McDonald & Thomas, 2006) and research needs (Abram & Luther, 2004), while others take a broader approach (Botterill, Bredin, & Dun, 2015;Sweeney, 2005), looking at how millennials use media in general. Some researchers invoke the need to strike a balance between "traditional library values" and the expectations of future generations (McDonald & Thomas, 2006), while others have urged libraries to change as soon as possible because "millennials expect constant, rapid new services and far more options than they have been getting from traditional libraries" (Sweeney, 2005).…”

Social Media, Celebrity Endorsers and Effect on Purchasing Intentions of Young Adults

“…Millennials also do this with celebrities to build and maintain their parasocial interaction or connection with celebrities. According to Botterill, Bredin and Dun (2015), Millennials are the "vanguards of internet and wireless use" (p. 3). Millennials not only have high percentages of use with social networking sites, but many are checking these sites at least once daily.…”