Media preferences of digital natives’ internal communication: A pilot study

Friedl, Julia; Verčić, Ana Tkalac

doi:10.1016/j.pubrev.2010.12.004

Cited by 69 publications

(44 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Too often research studies show only organizations' perceived, rather than real, benefits of social media use (DiStaso et al, 2011;Verhoeven et al, 2012;Wright & Hinson, 2014). Very little is known about whether publics perceive organizational social media use as beneficial (Friedl & Verčič, 2011;Men & Tsai, 2013;Verčič & Verčič, 2013), and some scholars, such as Kent and Saffer (2014) and Coombs and Holladay (2014), have questioned whether all organizations should maintain a presence in social media, and whether such a presence really contributes to nurturing relationships with publics. We may further wonder whether a corporate social media presence is considered intrusive by social media users themselves.…”

Section: "Using Social Media Is Good" As the Dominant Public Relationmentioning

confidence: 99%

Is using social media “good” for the public relations profession? A critical reflection

Valentini

2015

Public Relations Review

144

111

View full text Add to dashboard Cite

Section: "Using Social Media Is Good" As the Dominant Public Relationmentioning

confidence: 99%

Is using social media “good” for the public relations profession? A critical reflection

Valentini

2015

Public Relations Review

144

111

View full text Add to dashboard Cite

“…It is our plan to use it in the future, not only for analyzing preservice teachers' own resolutions, but also for assessing other students' problem-solving processes. Digital media is an essential component for the communication of digital natives (Thompson, 2013); (Friedl & Verčič, 2011). This change in the social and technological behavior has a major impact on the learning and information seeking environments of young students (Purcell et al, 2012).…”

Section: Discussionmentioning

confidence: 99%

Proceedings of the 2nd International Conference on Higher Education Advances

Domènech

Vicent-Vela

Peña-Ortiz

et al. 2016

View full text Add to dashboard Cite

show abstract

“…According to Miller (2012), 55% of internal communication practitioners in the U.K. believe that they are expected to 'have a good understanding' of social media and an 33% felt they are expected to 'know all about' social media. However, a pilot study in Europe suggests that 'digital native' (a generation born during or after introduction of digital technologies, during 1980s or after (Prensky, 2001)) employees still prefer more traditional channels, such as e-mail newsletters, intranet news, and employee meetings (Friedl and Vercic, 2011). Another article (Newsweaver, 2014) was devoted to the use of internal communications at enterprises.…”

Section: Kirilkina (2011)mentioning

confidence: 99%

Formation of organisational knowledge in Ukrainian enterprises on the basis of internal communications

Мartynеnko

2015

Economics &Amp; Sociology

View full text Add to dashboard Cite

Abstract. Th is paper presents the results of theoretical research regarding issues related to the formation of organisational knowledge at modern enterprises. Th is organisational knowledge has some peculiarities, as discussed in the paper. Th e emergence of organisational knowledge and its collective character is determined in many ways by internal communications. Th e main purpose of the research is to identify types of internal communication strategies as a basis of organisational knowledge formation at enterprises. Four types of enterprise internal communication strategies defi ning the peculiarities of exchange and spread of knowledge among employees are set out: the supporting formally-documentary internal communication strategy, the network information-technological internal communication strategy, the engaging socially oriented internal communication strategy and the integrative knowledge-producing internal communication strategy. Th e research results confi rmed that there are diff erent approaches to defi ning the factors contributing to knowledge sharing. When working out measures to manage internal organisational communications at enterprises it is reasonable to single out two aspects: socio-psychological and informational-technological. Th e author suggests management arrangements to provide the transition from other types of internal communication strategies to the integrative knowledge-producing strategy.Keywords: socio-psychological and information-technological aspects of internal communications, Ukraine, knowledge sharing, internal communication strategies, organisational knowledge of enterprises. JEL classifi cation: J24, M53 IntroductionModern scientists researching in the sphere of socio-economic processes assert that the most acceptable present-day model of development for many countries is the society of knowledge that has a knowledge economy as its signifi cant part.Today we have a number of key indicators which refl ect the level of development of knowledge economies. One of them is the Knowledge Economy Index (KEI), according to which Ukraine occupies the 56 th place in the list of 146 countries involved in the research (The World Bank Group, 2013). Ukraine's position in the world rating shows the necessity of search- ing out effective ways to develop a knowledge economy. First of all it is advisable to defi ne 'knowledge economy', or 'knowledge-based economy'. According to the OECD (1996, p.7) 'knowledge-based economies' are those 'economies which are directly based on the production, distribution and use of knowledge and information', and in which knowledge distribution through formal and informal networks is very essential to economic performance. Dzunic, Boljanovic and Subotic (2012, p. 302) note that the transition to a knowledge economy depends on people who can effectively and effi ciently manage knowledge; who can create, keep, share and combine knowledge in organisations; integrate knowledge in products and services and do all this faster than their competitors. All these pro...

show abstract

Media preferences of digital natives’ internal communication: A pilot study

Cited by 69 publications

References 2 publications

Is using social media “good” for the public relations profession? A critical reflection

Is using social media “good” for the public relations profession? A critical reflection

Proceedings of the 2nd International Conference on Higher Education Advances

Formation of organisational knowledge in Ukrainian enterprises on the basis of internal communications

Contact Info

Product

Resources

About