Media Entrepreneurship Education. Ein studienfachspezifischer Ansatz und eine empirische Bestandsaufnahme

Gossel, Britta M.; Kalka, Romy

doi:10.3217/zfhe-10-03/04

Cited by 3 publications

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References 4 publications

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“…Therefore, more and more of these specific classes and programs have been set up in mass communication departments in recent years (Ferrier, 2013; Hunter & Nel, 2011). According to a study by Gossel and Kalka (2015), almost 23% of German media and mass communication courses offer at least one class in entrepreneurship education as part of their curriculum. Participation in entrepreneurship education can sensitize students, arouse their interest, and provide them with the necessary skills for starting a business.…”

Section: Literature Reviewmentioning

confidence: 99%

What Makes a Media Entrepreneur? Factors Influencing Entrepreneurial Intention of Mass Communication Students

Buschow

Laugemann²

2020

Journalism & Mass Communication Educator

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Entrepreneurship and new venture creation are seen as important drivers of media industry’s change and renewal. However, whether newly founded companies will emerge in the future depends to a large extent on entrepreneurial individuals. Through a survey of students from 47 German universities ( N = 720), this study identifies critical factors that explain the entrepreneurial intention of today’s mass communication students, who are likely to be among the future start-up founders in journalism and media industry. Conclusions drawn indicate possibilities for the early identification of potential media entrepreneurs and their ongoing encouragement by journalism and mass communication educators.

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Section: Literature Reviewmentioning

confidence: 99%