Media Effects Theory

Borah, Porismita

doi:10.1002/9781118541555.wbiepc156

Cited by 14 publications

(15 citation statements)

References 25 publications

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“…This creator-viewer relationship demonstrates the reflective influence communication and communicators have on each other [5,29]. It is widely reported that communication plays a role in cognition, which in any event within healthcare ought to be upheld to bioethical principles [30].…”

Section: Onomastic Analysismentioning

confidence: 77%

Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health

Rothewelle¹

2021

Bioethics in Medicine and Society

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Effectual and ethical healthcare communication is essential in medicine. Health communication not only includes taking medical histories and communicating diagnoses with patients, but its scope is also far broader. In light of recent research that suggests the importance of communication in health, this case study argues more ethical and communicative oversight that may be merited. This case study examines orthonyms associated with dental clinics. The orthonym, or proper noun, as a form of healthcare communication is a communicative practice influencing outpatient health. This communicative entity was selected as it is previously unstudied and adequately narrow so as to be analyzed without tangent. This chapter endorses the amalgamation of communicative maxims and bioethical principles as a backbone for effective and ethical healthcare communication. A framework uniting these maxims and principles is provided.

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Section: Onomastic Analysismentioning

confidence: 77%

Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health

Rothewelle¹

2021

Bioethics in Medicine and Society

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“…According to framing theory, the way an issue is portrayed in the media can have an influence over how it will be perceived and inferred by the audience (Gever, 2019). Frames in the media influence people's emotions, attitudes, and behaviors toward issues (Borah, 2016). Past research has also established a link between media messages and audience behavioral change (Bowen, 2013).…”

Section: Hypothesis 5b (H5b)mentioning

confidence: 99%

Television News Coverage of COVID-19 Pandemic in Nigeria: Missed Opportunities to Promote Health Due to Ownership and Politics

Apuke

Omar

2021

SAGE Open

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This study examined Television news coverage of COVID-19 pandemic in Nigeria from February 2020 to July 2020. The focus was on African Independent Television (AIT), a privately owned TV, and Nigerian Television Authority (NTA), a government-owned TV. We also interviewed ( n = 30) participants to understand their view on media coverage of the pandemic. We found that the TV stations paid adequate attention to the issues of COVID-19. However, the private media allocated more prominence to the coverage of COVID-19. By implication, the private media had more COVID-19 stories telecasted on its headline which also appeared as the first headline in many cases. Furthermore, they had more stories that were aired 61 seconds and above. The findings also showed that the government media outlet cited more of government officials while the private media dueled more on the Nigeria Centre for Disease Control (NCDC). The private media had more negative tone stories, and most of its stories used visual and motion footages. Overall, our findings suggest that media ownership and politics play a large role in the coverage of COVID-19 in Nigeria. This has affected the attitude of the public as many of them no longer see the pandemic as something serious, but rather politically motivated virus to highlight the failings of the political party in power.

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“…The basic framework that this study adopted is that of the general cluster media effects (Borah, 2016), wherein media consumption can influence the audience's mental state, psychology, and cultural awareness. This influence later on becomes motivation for the audience to perform an action related to what they have seen or experienced from the media (Griffin, 2012).…”

Section: From Rurouni Kenshin Fan To Kendoka: Finding the Connectionmentioning

confidence: 99%

Ken(shin)do(es it): Exploring Anime Fandom as a Driving Motivation in Practicing Martial Arts

Bautista¹

2019

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Mass media has long been known for its capacity to influence and inspire its audience. Aside from being able to motivate viewers to consume a product and to participate in a real-world event, it can also spur them to engage in activities that are related to a television show’s theme. In connection with this last point, this study explores the link between the Japanese manga, anime, and movie series and cultural product Rurouni Kenshin and the Filipinos’ motivation in joining a kendo club. A survey of 50 Filipino kendoka or kendo practitioners, which covers questions regarding their exposure to the anime, movie, and/or manga versions of Rurouni Kenshin and their reasons in practicing the martial art, reveals the franchise’s significant influence on them, together with other factors such as generic interest in Japanese culture, self-improvement, and other media product influences.

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Media Effects Theory

Cited by 14 publications

References 25 publications

Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health

Biomedical Ethics and Communicative Maxims: Case Studies in Outpatient Health

Television News Coverage of COVID-19 Pandemic in Nigeria: Missed Opportunities to Promote Health Due to Ownership and Politics

Ken(shin)do(es it): Exploring Anime Fandom as a Driving Motivation in Practicing Martial Arts

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