Abstract:Effectual and ethical healthcare communication is essential in medicine. Health communication not only includes taking medical histories and communicating diagnoses with patients, but its scope is also far broader. In light of recent research that suggests the importance of communication in health, this case study argues more ethical and communicative oversight that may be merited. This case study examines orthonyms associated with dental clinics. The orthonym, or proper noun, as a form of healthcare communica… Show more
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