Much of information systems (IS) literature assumes team members have completely aligned goals. In practice, people interpret goals to suit personal agendas, even when they are collaborating. This motivates our examination of the cooperative assumption in Media Synchronicity Theory (MST)-a leading IS theory of communication performance. We assess the boundaries of MST by relaxing the assumption of cooperation. Our results support MST for explaining communication and task performance in a cooperative context. However, MST was insufficient to capture how media capabilities influence performance in a non-cooperative context. Our study shows that relaxing the assumption of cooperation changes MST in profound ways-altering which media capabilities are central to the model and the very processes that underlie communication. 2.1. Communication Performance Dennis et al. [4] define communication performance, the key dependent variable in their model, as the development of shared understanding. When people are cooperating, shared understanding is a meaningful way to assess communication. However, when people are not cooperating and their personal goals are not aligned, shared understanding may not reflect a successful exchange [7]. In our first departure from MST, we reconceptualize communication performance by distinguishing between cooperative communication performance (for which we use Dennis et al.'s [4] definition) and non-cooperative communication performance. Cooperation is "the act of working together to one end" [8, p. 8]; non-cooperation represents working together, but relaxes the constraint that a goal is shared amongst communicants [9]. The "ends" to which each person strives may be partially or completely incongruent, and individuals may conceal or distort the information they share with others to garner beneficial outcomes [9, 10]. Non-cooperative communication does not assume that a mutually accepted common goal exists between communicants [9]. This is a departure from MST, which assumes goals are completely congruent. When people are working toward incongruent goals, they will try to influence one another to maximize their self-interest and achieve their goal [8]. The assertion of social influence through coercion, deception, and persuasion represents one of the most common forms of non-cooperative communication [9, 11]. In this paper we conceptualize non-cooperative communication performance as the extent to which a person can influence others. When a medium enhances one's personal influence over others, there is a greater likelihood of maximizing task performance.