Media and Non-media Students’ Feedback and Improvement of University Teaching and the Learning Environment

Elbasir, Mahmoud; Elareshi, Mokhtar; Habas, Mohammed; Jeljeli, Riadh; Salloum, Said A.

doi:10.1007/978-3-030-76346-6_67

Cited by 4 publications

(3 citation statements)

References 27 publications

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“…Frequently a purchaser searches for conclusions, client encounters, and surveys on such sources before buying an item. (Elbasir et al, 2021) Distinguishing persuasive hubs and assessment pioneers and understanding their part in how individuals see and receive an item or administration gives an integral asset to showcasing, publicizing, and business knowledge. (Al-Shakhanbeh et al, 2022) This requires new calculations that expand on interpersonal organization examination, local area identification, and assessment extraction.…”

Section: Social Media Marketingmentioning

confidence: 99%

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Alghizzawi¹,

Al-ameer²,

Habes³

et al. 2023

SMC

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Social media marketing is an important concept and influences the behavior of individuals and the change of their habits, based on evidence and marketing campaigns that target people to raise awareness and improve the course of their behavior for the better. This study aims to demonstrate the impact of social media marketing on the behavior of Jordanian citizens in light of the events of the spread of the Corona virus, and that by relying on a study and comparison of previous scientific studies that showed that social media marketing helps in modifying behaviors through the extent of the advantage of marketing campaigns, and in light of the spread of this epidemic some habits need to be modified by the Jordanian citizen. the study recommends decision-makers in Jordan must employ social media marketing in all its dimensions to influence the behavior of the Jordanian citizen to adhere to the new instructions that limit It is dangerous to spread this deadly disease and dispense with some traditional behaviors that contradict the recommendations of the World Health Organization regarding the behavior of individuals with each other. Thus, by keeping in view the study findings, the researchers recommended more studies addressing the use of Social Media marketing to spread Health crisis awareness to increase healthy behavior and mitigate its effects.

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Section: Social Media Marketingmentioning

confidence: 99%

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Alghizzawi¹,

Al-ameer²,

Habes³

et al. 2023

SMC

View full text Add to dashboard Cite

show abstract

“…Further, Public Relations practitioners should be provided piratical approaches to work and ensure the reputation management of an organization. Here it is also notable that reputation management weighs the success of an organization; continuously examining it in the context of Public Relations (Elbasir et al, 2021) and Communication practices can further magnify its importance. Finally, this research highlights the opinions of PR professionals on both individual and collaborative levels, which also implicates examining PR and reputation management as an important part of PR practices and agendas (Jeljeli et al, 2022).…”

Section: Study Implicationsmentioning

confidence: 99%

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

et al. 2022

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Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to Reputation Management in the Jordanian retail sector. The researchers developed the conceptual model at Theory of Reasoned Action, applied the Structural Equation Modeling (SEM), and selected a sample of n= 250 PR professionals. Results indicated by the Public Relations practitioners have a significant impact on controlling the customers' behavior. This Perceived Behavioral Control is an important factor in social network adoption for communication purposes. Accompanied by instant communication ability, these social networks and communication feasibility have a significant impact on Reputation Management. However, it is notable that, Attitude also mediated the Public Relations Practices concerning Perceived Behavioral Control, indicating that the Theory of Reasoned Action significantly determined the factors determining the Virtual social media usage and adoption for the reputation armament purposes. Thus, it is concluded that using social networks for Public Relations practices is the need of the day. Especially when using them for reputation management, companies consider different factors that further assist their digital networks adoption process, leading to fruitful outcomes. Further, the researchers have discussed the study contributions and made recommendations for future researchers.

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“…As we have discussed earlier (Zawacki-Richter, 2020). Despite YouTube covering most part of our daily social media activities, its impacts are basically determined on the basis of its usage, purposes of usage, and the extent to which it is used, as also highlighted by (Ali et al, 2021;Elbasir et al, 2021;Jeljeli et al, 2018). A study conducted by (S. A.…”

Section: Demographic Variables (Dm) With Academic Performance (Ap)mentioning

confidence: 99%

Effects of YouTube Culture on Academic Performance among Students in Jordan: A Structural Equation Modeling Study

et al. 2022

Self Cite

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The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study relies on a self-proposed conceptual model. Results revealed that social network usage significantly affects Perceived Usefulness, which further leads to accepting YouTube educational channels. Besides, these YouTube educational channels significantly affect the academic performance of Jordanian students. Finally, demographic variables are found to have a significant indirect effect on the student's academic performance, indicating that YouTube channels as benefiting Jordanian students. Thus, it is concluded that YouTube significantly affects academic performance among Jordanian students. Additionally, the effect of demographical factors is also strong on YouTube usage and academic performance. Here it is concluded that the negativity or positivity of these impacts can be determined by the purpose of usage and the extent to which it is used. Further, the researchers have highlighted and discussed the study's limitations.

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Media and Non-media Students’ Feedback and Improvement of University Teaching and the Learning Environment

Cited by 4 publications

References 27 publications

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Social Media Marketing during COVID-19: Behaviors of Jordanian Users

Reputation management through social networking platforms for PR purposes: A SEM-based study in the Jordan

Effects of YouTube Culture on Academic Performance among Students in Jordan: A Structural Equation Modeling Study

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