“…In the context of experiential consumption, such as that of culture, heritage, leisure, sports, or tourism, perceived value is considered as an important antecedent to customer satisfaction (Cronin, Brady, & Hult, ; Gallarza & Gil Saura, ; Williams & Soutar, ). It has also been found that there is a significant positive relationship between tourist perceived value and tourist satisfaction (Gallarza & Gil Saura, ; Mohd‐Any, Winklhofer, & Ennew, ; Prebensen, Woo, & Uysal, ; Williams & Soutar, ). Hence, perceived value has recently become a focal construct of interest among researchers in the hospitality and tourism field.…”