2014
DOI: 10.1177/0047287514522879
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Measuring Users’ Value Experience on a Travel Website (e-Value)

Abstract: Despite the widespread use of travel websites, our understanding of how best to capture users' value experiences when using such websites is limited. This article introduces a multidimensional measurement of a user's value experience on a travel website (e-Value). We then assess the extent to which website users contribute to their own value experience. Based on 175 UK survey respondents, e-Value is formed mainly by cognitive effort, utilitarian value/control, and to a lesser extent by perceptions of emotional… Show more

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Cited by 95 publications
(69 citation statements)
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References 102 publications
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“…In the context of experiential consumption, such as that of culture, heritage, leisure, sports, or tourism, perceived value is considered as an important antecedent to customer satisfaction (Cronin, Brady, & Hult, ; Gallarza & Gil Saura, ; Williams & Soutar, ). It has also been found that there is a significant positive relationship between tourist perceived value and tourist satisfaction (Gallarza & Gil Saura, ; Mohd‐Any, Winklhofer, & Ennew, ; Prebensen, Woo, & Uysal, ; Williams & Soutar, ). Hence, perceived value has recently become a focal construct of interest among researchers in the hospitality and tourism field.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…In the context of experiential consumption, such as that of culture, heritage, leisure, sports, or tourism, perceived value is considered as an important antecedent to customer satisfaction (Cronin, Brady, & Hult, ; Gallarza & Gil Saura, ; Williams & Soutar, ). It has also been found that there is a significant positive relationship between tourist perceived value and tourist satisfaction (Gallarza & Gil Saura, ; Mohd‐Any, Winklhofer, & Ennew, ; Prebensen, Woo, & Uysal, ; Williams & Soutar, ). Hence, perceived value has recently become a focal construct of interest among researchers in the hospitality and tourism field.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Tourism studies disclose that perceived value affects satisfaction positively (e.g., Gallarza & Soura, 2006;Mohd-Any, Winklhofer, & Ennew, 2015;Prebensen, Woo, & Uysal, 2014;Williams & Soutar, 2009). Among them, Williams and Soutar (2009) study the relationship between perceived value, satisfaction, and behavioural intention.…”
Section: Perceived Experience Value and Satisfactionmentioning
confidence: 99%
“…In interactive technology, perceived control has been defined as the extent to which users feel that they have the skills to manage their actions while shopping on an online website (Mohd-Any et al 2015).…”
Section: Hypothesis 3 (H3)mentioning
confidence: 99%