Measuring the social sustainability of hotels: a case study from the Canary Islands

Abstract

Purpose This study aims to demonstrate the derivation of social sustainability metrics that guide the decision-making of hotel managers regarding sustainability strategies based on the case study of Hotel Tigaiga in the Canary Islands, using a noninstrumental approach of the stakeholder theory. Design/methodology/approach The analytic–synthetic method of integrated social value (ISV) was used. Data were collected through semi-structured interviews with the stakeholders’ representatives, direct observations and relevant documents. Findings Metrics referring to hotel outputs valued by stakeholders and expressed in monetary terms were obtained. Research limitations/implications The findings cannot be directly applied to a similar hotel. Applying the ISV model to a set of similar hotels to standardize outputs and proxies is necessary. Practical implications The results can guide efforts to increase the effectiveness and efficiency of Hotel Tigaiga’s social sustainability strategies. Originality/value Research on measuring the sustainability of hotels in terms of generating maximum value for society is limited. This study is unique because it demonstrates the process of deriving comprehensible indicators to guide hotel managers toward social sustainability.

Design of a protocol model for the integration of social value in strategic management through social accounting

“…Our research provides an innovative view as it is the first time that the use of a polyhedral model in strategic management has been analyzed. Previous research on this model has focused on the experience of implementation or application in communication (Etxezarreta et al , 2018; Lazkano and San-Jose, 2019; Guzmán-Pérez et al , 2023). Our analysis extends the research stream to explore the potential of social accounting in real business applications.…”

“…By contrast, social accounting expressed in monetary units offers several advantages for strategic management because the standardization of units allows the analysis of track records, comparability with other organizations and integration with economic and financial information. Similarly, the first application of the polyhedral model (Retolaza et al , 2014) has been endorsed via subsequent applications (Etxezarreta et al , 2018; Guzmán-Pérez et al , 2023; Lazkano and San-Jose, 2019; San-Jose et al , 2021), and its use has been systematized in different types of companies and organizations.…”

Determinants of Water Consumption in Hotels: New Insights Obtained through a Case Study

“…There are two main reasons for selecting this establishment. First, the study of [42] shows that environmental sustainability is one of the factors recognized by several stakeholders as a part of the social value of the Hotel Tigaiga. The promotion of those practices, in addition to improving water consumption, has been demonstrated to positively impact the image of the hotel and in the loyalty of the customers [43].…”