Measuring the importance of communication skills in tourism

Tanković, Ana Čuić; Kapeš, Jelena; Benazić, Dragan

doi:10.1080/1331677x.2022.2077790

Cited by 23 publications

(19 citation statements)

References 62 publications

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“…Communication is one of the most important predictors of soft skills (Succi & Canovi, 2019;Ruhanita et al 2014;Suh et al, 2012;Jiang & Alexakis, 2017;Kaburise, 2016). When communication skills are excluded from the soft skills cluster (Cuic Tankovic et al, 2023;Caggiano et al, 2020;Dubey & Tiwari, 2020;Singh Dubey et al, 2021), we are inclined to examine the relationship between these two constructs. Accordingly, the following hypothesis is proposed: H2: Communication Skills positively influence Soft Skills…”

Section: H1: Communication Skills Positively Influence Customer Satis...mentioning

confidence: 99%

“…Tourism service providers are expected to possess an entire array of soft skills needed for them to adequately do their jobs and successfully communicate in their working environment (Tas, 1988), but very often the formal education they receive, focused primarily on developing hard skills, fails to sufficiently prepare them in that respect (Wilks & Hemsworth;2011;Sisson & Adams, 2013). At the same time, the need for developing soft skills is steadily growing in the tourism market (Testa & Sipe, 2012;Weber et al, 2019;Cuic Tankovic et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

“…Although proved to be important in tourism, they appear to be neglected in previous research. Moreover, some recent studies, focused on the narrow specialization of soft skills, have excluded communication skills from that cluster (Cuic Tankovic et al, 2023;Caggiano et al, 2020;Dubey & Tiwari, 2020;Dubey et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

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Employee communication and soft skills influencing tourists’ satisfaction

Tanković¹,

Vitezić²,

Kraljić³

2023

EJTR

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This paper seeks to study tourists’ perceptions of the effect of the communication skills of tourism service providers on soft skills and on satisfaction with the rendered service. Primary data were collected using a structured questionnaire, while the quantitative analysis uses the PLS-SEM method. The results show that communication skills have a positive and significant influence on soft skills. Customer satisfaction is positively impacted by both communication skills and soft skills. The paper offers support to the career development and exploitation of tourism professionals, relying on their developed and improved soft and communication skills.

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Section: H1: Communication Skills Positively Influence Customer Satis...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Employee communication and soft skills influencing tourists’ satisfaction

Tanković¹,

Vitezić²,

Kraljić³

2023

EJTR

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“…Sendo por isso, uma força social capaz de promover a compreensão intercultural e contribuir para a proteção cultural (Higgins-Desbiolles, 2006). Além disso, é importante referir que fortes habilidades de comunicação escrita, oral, auditiva, digital e não verbal contribuirão para que os prestadores de serviço turístico ofereçam um melhor produto turístico e criem experiências agradáveis aos turistas (Tankovic et al, 2022).…”

Section: Comunicação E Turismounclassified

Meios de Comunicação e Imagem dos Destinos Turísticos - Uma Revisão de Literatura

Jacinto

2023

RILP

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O crescimento do turismo a nível global oferece oportunidades e desafios aos destinos turísticos. Na atualidade, um dos grandes desafios dos destinos turísticos consiste em atrair e reter turistas. Neste sentido, é vital que estes adotem estratégias eficazes de comunicação, pois a informação transmitida através dos diferentes canais ou meios de comunicação é a fonte que alimenta a imagem de um destino na mente de um turista, contribuindo para sua atratividade e competitividade. Sendo assim, o objetivo deste artigo de revisão é averiguar como a literatura aborda a relação entre os meios de comunicação e a imagem dos destinos turísticos da Comunidade dos Países de Língua Portuguesa (CPLP). Para tal, foi usada a pesquisa bibliográfica nas bases de dados da Scopus e Web of Science. A pesquisa efetuada permitiu concluir que, no âmbito da imagem dos destinos turísticos na CPLP, são abordadas diversas temáticas, no entanto, existe escassez de literatura sobre a relação entre os meios de comunicação e a imagem dos destinos turísticos. Espera-se que pesquisas futuras abordem este assunto com maior horizonte temporal e em diferentes bases de dados.

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“…the importance of verbal and non-verbal communication skills) (Murillo-Zamorano & Montaner, 2017) assisting and enhancing the learners' ability to present in a correct manner within the appropriate contexts in delivering their ideas. This is because speaking skill is one of the essentially demanded skills by future employers (Cuic Tankovic et al, 2023;Nik Ismail Azlan et al, 2022;Ting et al, 2017). However, presenting in front of a lot of people or in public may lead to the issue where learners may feel nervous, anxious and intimidated (Smith & Saddano, 2011).…”

Section: Introductionmentioning

confidence: 99%

Assessment Practices for Oral Presentations: Insights from ESL Instructors

Zahari¹,

Supie²,

Khairuddin³

et al. 2023

IJE

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Assessment practices offer learners the opportunity to practise and prepare for the actual assessments. Coupled with feedback, this practice is intended to assist them in improving their speaking skills particularly in the language. Providing feedback to the learners for assessment practices has become a vital element in the newly revised course like English for Oral Presentation. Instructors are required to evaluate learners’ assessment practices and provide feedback for the speaking activities to give room for the learners to improve their oral presentations. However, this new structure of the course has impacted the instructors in many ways as they need to wholeheartedly commit to the practices submitted by the learners. This somehow leads to unnecessary stress among the instructors as they need to adhere to the deadlines given. Therefore, this study investigates the perceptions of the instructors on the assessment practices in an oral presentation course and their perceptions on how the assessments can be improved. Qualitative research methodology was employed with purposive sampling technique being utilised in choosing the participants for the interview. After gaining consent from the participants, interview sessions were conducted, recorded and transcribed. The data were then analysed utilising thematic analysis. The findings reported that the instructors were positive towards the impacts of the newly revised course of the oral presentation as learners have improved their presentation skills, enhanced their self-confidence and integrated other skills upon completing the practices. This study provides insights for the betterment of the implementation of the English for oral presentation course.

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Measuring the importance of communication skills in tourism

Cited by 23 publications

References 62 publications

Employee communication and soft skills influencing tourists’ satisfaction

Employee communication and soft skills influencing tourists’ satisfaction

Meios de Comunicação e Imagem dos Destinos Turísticos - Uma Revisão de Literatura

Assessment Practices for Oral Presentations: Insights from ESL Instructors

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