“…In addition, these previous studies are conducted in other sectors of the economy such as manufacturing, engineering, construction and SMEs rather than exclusively in the motor vehicle retail/dealership sector which present a gap for the proposed study. Innovation studies, particularly, service innovation studies conducted in manufacturing and service industries, (Rangus & Slavec, 2017;Parris et al, 2016;Khan & Naeem, 2016;Zhang et al, 2015;Chang et al, 2014;Kindström & Kowalkowski, 2014;Chong & Zhou, 2014;Kindström, 2013;Salunke et al, 2013;Thakur & Hale, 2013;Ordanini et al, 2013;Janeiro et al 2013;Pesämaa et al, 2013).…”