Measuring the impact of functional and experiential mixed reality elements on a museum visit

Trunfio, Mariapina; Campana, Salvatore; Magnelli, Adele

doi:10.1080/13683500.2019.1703914

Cited by 63 publications

(36 citation statements)

References 30 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The audience, therefore, becomes the core focus of the museum's activities, with exhibitions arranged around visitors' requests, preferences, and expectations. According to Kelly (2004, pp.48-49), "the challenges museums face has resulted in a conceptual shift for museums, from being primarily curator driven to becoming market-responsive, focusing on the needs of audiences" (see Trunfio, Campana, & Magnelli, 2020).…”

Section: Museums and New Challenges: How An Audience-centric Perspective Improves Visitors' Experiences?mentioning

confidence: 99%

“…In the digital era, ICT -including technologies transmitting information through the use of digital media (Sashi, 2012) -is a tool museums can use to enhance visitors' participation, developing meaningful experiences (Rialti et al, 2016). Multimedia elements could combine with the real experiences of visitors, thus presenting unusual possibilities for companies (Trunfio et al, 2020). ICT could foster the development of gratification, entertainment, and education.…”

Section: Museums and New Challenges: How An Audience-centric Perspective Improves Visitors' Experiences?mentioning

confidence: 99%

“…Visitors can have direct or indirect interactions with the museum in this way. ICT can be considered distinctive in museums (Suhartanto, Brien, Primiana, Wibisono, & Triyuni, 2019;Trunfio et al, 2020). Any form of consumption experience can be linked to notions of loyalty (Pallud & Straub, 2014;Zarantonello & Schmitt, 2013) as a behavioral outcome of experiential marketing.…”

Section: Digital Experience Smms and Museum Loyaltymentioning

confidence: 99%

See 2 more Smart Citations

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Zollo

Rialti

Marrucci

et al. 2021

Current Issues in Tourism

View full text Add to dashboard Cite

The recent debate about the digitalization of museums and new technologies has become increasingly important among tourism scholars. Digital innovation and virtual environments, such as social media platforms, might significantly foster the competitive advantage of museums and their ability to attract new visitors. Particularly in times of crisis, prospective tourists appreciate the addition of a "digital flavor" to exhibitions and art galleries. Improved experiences, increased loyalty, and overall higher satisfaction result from the introduction of Internet Communication Technologies (ICTs) in museums. Building on experiential marketing and the extended technology acceptance model (TAM2), a conceptual model has been created to better explore the underlying mechanisms between tourists' digital propensity -their positive attitudes towards digital innovation and new technologies -and their degree of economic support to museums.The model was empirically validated through confirmatory factor analysis (CFA) and tested using covariance-based structural equation modeling (CB-SEM) on a sample collected in 2020 consisting of 201 Italian museum visitors. Results showed that loyalty and identification derived from digital experiences and social media activities cause techsavvy visitors to be more willing to economically support digital museums.

show abstract

Section: Museums and New Challenges: How An Audience-centric Perspective Improves Visitors' Experiences?mentioning

confidence: 99%

Section: Museums and New Challenges: How An Audience-centric Perspective Improves Visitors' Experiences?mentioning

confidence: 99%

Section: Digital Experience Smms and Museum Loyaltymentioning

confidence: 99%

See 1 more Smart Citation

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Zollo

Rialti

Marrucci

et al. 2021

Current Issues in Tourism

View full text Add to dashboard Cite

show abstract

“…Recently, information and communication technology has been extensively introduced into the cultural heritage tourism industry to provide in-depth knowledge and immersive experience to visitors of heritage sites [1,2]. Heritage sites have historical, cultural, and architectural components that attract visitors; however, their incomplete physical structure or the absence of indigenous people frequently requires considerable information and knowledge to appreciate cultural heritage fully [3,4].…”

Section: Introductionmentioning

confidence: 99%

Impact of Experiential Value of Augmented Reality: The Context of Heritage Tourism

2021

View full text Add to dashboard Cite

The use of information boards tends to be regulated in many heritage sites to preserve these cultural heritage places. Although augmented reality (AR) has become a major approach for reducing negative experiences due to restrictions, limited studies have been conducted to understand the effect of AR experiential value on destination-related behavior. Accordingly, the current work aims to investigate how the multidimensional components of AR experiential value (i.e., visual appeal, entertainment, enjoyment, and escapism) affect supportive behavior through AR satisfaction and experiential authenticity. Partial least squares structural equation modeling is performed to test the relationships. Results show that visual appeal, entertainment, and enjoyment exert significant positive effects on destination authenticity and AR satisfaction, ultimately increasing the supportive behavior of an individual. By contrast, escapism does not exhibit a substantial influence on experiential authenticity and AR satisfaction. These findings help practitioners and researchers create competitive advantages for destinations and improve tourist–destination relationships.

show abstract

“…Visitors' experience of and their relationship to museums are connected to both cognitive and affective aspects, in ways that influence sustainable behavior in visitors [1][2][3]. The analysis of attributes allows researchers to identify negative tourism experiences, to avoid undesirable consequences derived from them [4] Attributes are part of a comprehensive offer proposed by museums.…”

Section: Introductionmentioning

confidence: 99%

An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain

et al. 2021

View full text Add to dashboard Cite

Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from choice experiment and willingness-to-pay questionnaires. To analyze in depth the assessment regarding the museum attributes and the visitor perceptions of them, the relevance-determination model was applied. Data collection was achieved with a questionnaire using a convenience sample of international tourists and the local community, providing a total of 775 valid surveys. The results of the application of the relevance-determination analysis (RDA) show that there are two types of attributes: higher-impact core and lower-importance attributes. The attributes with the highest subjective value perceived by interviewed tourists and interviewed residents are the location, the building, and the permanent collection. These results show that there are substantial differences between the perception and appreciation of these attributes by interviewed residents and interviewed tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed at improving decision-making in museum management.

show abstract

Measuring the impact of functional and experiential mixed reality elements on a museum visit

Cited by 63 publications

References 30 publications

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Impact of Experiential Value of Augmented Reality: The Context of Heritage Tourism

An Exploratory Analysis of Museum Attributes from the Perspective of Tourists and Residents: The Case of Thyssen-Bornemisza National Museum, Madrid, Spain

Contact Info

Product

Resources

About