Measuring the Country Brand Image: Implications to Manage the Smart Cities

Cubillo‐Pinilla, José María; Blanco‐González, Alicia; Marín-Palacios, Cristina; Suárez, Mariano Méndez

doi:10.1007/978-3-319-40895-8_13

Cited by 2 publications

(2 citation statements)

References 22 publications

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“…The scholars emphasized the importance of developing the country's brand reputation, image, and associations, increasing country brand awareness, loyalty, perceived quality, and promoting channel relationships. Besides, there are more studies that considered the country's brand reputation as one of the country's brand model dimensions (Revilla-Camacho et al 2022;Vasquez 2021;Cubillo-Pinilla et al 2017;Foroudi et al 2016).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Country’s Green Brand: The Main Gaps in the Scientific Treatises

2022

Vadyba

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Forming a strong brand is essential for national development. The country’s brand gives the direction for its long-term economic growth, contributes to increment in assets value and the competitive advantages, attracts more investments, tourists, etc. In the view of growing concern on climate change, environmental protection issues boost its influence on worldwide decision-making processes. In turn, the scientific community has more decisive in their statement to create a unique and robust country’s brand considering the green perspectives. However, the literature review results showed that the scholars investigate the green branding, mainly on the product or corporate level. Therefore, this study aims to assess how well the existing literature on country branding is explored from the perspective of green development. The research questions are as follows: 1) What are the main research directions in the scientific literature concerning the country’s green branding? 2) How far has the country’s green brand been investigated? 3) What research gap should be covered in the future? This study operated with the scientific documents published in the highly ranked scientific journals indexed in the Scopus database to answer the research questions. The study period covered 2000-2022 (until April 2022). The search for relevant publications was run by the keyword combinations “green brand”, “country brand”, and “nation brand” in the documents’ titles, keywords, and abstracts. The boolean operator' OR' was used to include the papers specified at least with one keyword. The obtained results revealed 545 papers on the investigated topic (225 publications on green branding and 320 publications on country/nation branding). In the frame of investigation, the authors applied Scopus analytical tools to detect the publication dynamic of a designed sample of documents, identify the most engaged authors, and assess the contributions of the affiliations and countries. To build the networks of scientific collaboration worldwide and detect the main research streams in studies on country/nation green brands, the authors used the method of the low-dimensional visualization. This study selected the keywords with the greatest total link strengths based on the calculation of the total link strengths of the co-occurrence’s links with other keywords. The counting method was full counting. The findings of bibliometric analysis confirmed that the studies on green branding mainly address the corporate level. The green brand concept is investigated mostly regarding green brand attachment, green brand attitude, green brand image, green brand love, green brand trust, green loyalty, green satisfaction, green perceived risks, value, and environmental sustainability. Therefore, it indicates the necessity to expand research on the national level. The main limitation of this study is operating with publications retrieved only from the Scopus database. However, the findings could be value-added for scholars investigating the country's green brand issues. The authors consider the obtained results to be a starting point for designing the country's green brand model and its assessment in the future.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Country’s Green Brand: The Main Gaps in the Scientific Treatises

2022

Vadyba

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“…In marketing and consumer behavior literature, country image is usually considered the sum of beliefs and impressions people hold about a given country (Roth and Diamantopoulos 2009). Changes in individuals' perception of a city (e.g., for tourism) also alter their perception of the country (see Cubillo-Pinilla et al 2017).…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Big Data for Big Insights: Quantifying the Adverse Effect of Air Pollution on the Tourism Industry in China

Fan

Upreti

et al. 2021

Journal of Travel Research

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Adverse meteorological conditions and air pollution resulting from human activities, such as extreme weather and smog, adversely affect the global tourism industry. However, such impacts are difficult to quantify. This study strives to quantify the adverse impact of air pollution on foreign tourists’ revisiting behaviors to China by analyzing large numbers of TripAdvisor reviews. The study first identifies travelers affected by air pollution through analyzing their reviews. It then employs propensity score matching technique to detect a matching group of travelers with identical characteristics who did not report air-pollution-related issues in reviews. By estimating their respective likelihoods of revisiting, our results indicate that travelers who encountered air pollution during their trips are 92.857% less likely to revisit a specific city and 93.421% less likely to revisit China. Our study enriches the tourism literature by quantifying the adverse impact of air pollution on a country’s inbound tourism using big data.

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Measuring the Country Brand Image: Implications to Manage the Smart Cities

Cited by 2 publications

References 22 publications

Country’s Green Brand: The Main Gaps in the Scientific Treatises

Country’s Green Brand: The Main Gaps in the Scientific Treatises

Big Data for Big Insights: Quantifying the Adverse Effect of Air Pollution on the Tourism Industry in China

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