“…For example, dimensions such as fulfillment/reliability, ease of use, and security/privacy are important for Web sites that market products which require physical delivery [42,44]. For Web sites providing digital products or services, factors like information quality, search capacity, and information reliability are relevant [2,30,39,40,47]. A global measure of Web site service quality, therefore, is difficult to develop and is likely to suffer from the same criticisms confronting the SERVQUAL scale (the global measure of service quality) being industry or context dependent.…”