Measuring Service Quality Effect on Consumer Purchase Intention in Retailing

Singh, Trilok Pratap

doi:10.17762/ijma.v9i3.162

Cited by 2 publications

(2 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Penelitian yang dilakukan oleh (Aulia & Rini, 2021) menunjukkan hasil bahwa kualitas pelayanan elektronik berpengaruh positif tidak signifikan terhadap minat beli online. (Singh, 2020) dari penelitiannya menemukan hasil bahwa kualitas pelayanan berpengaruh positif terhadap minat beli konsumen. Sedangkan Sembhodo, et al (2021) menunjukkan hasil bahwa minat beli memperkuat inovasi kualitas pelayanan terhadap keputusan pembelian.…”

Section: Pengaruh Kualitas Layanan Terhadap Minat Beliunclassified

Pengaruh Iklan Produk Di Aplikasi, Promosi Penjualan, Brand Ambassador Shopee, Dan Kualitas Layanan Terhadap Minat Beli Di Marketplace Shopee

Ayu Yulianti Putri

2023

makreju

View full text Add to dashboard Cite

After the covid pandemic conditions, new habits and trends in society are slowly starting to change, one of which is the shift from offline to online shopping. Since the pandemic took place, people's offline purchasing power has decreased. Shops or shopping centers are empty of visitors and most prefer to shop online or online. In Indonesia, there are several marketplaces operating such as Shopee, Tokopedia, Bukalapak, Lazada and Bblibli. Shopee Indonesia is the Marketplace with the most visitors in the 4th quarter of 2022. With an average of 191.60 million visitors. So, currently Shopee is the most popular and visited Marketplace. As a company, Shopee uses various marketing channels to increase consumer buying interest. In this study, researchers analyzed the influence of advertising in the Shopee application, sales promotions, brand ambassadors, and service quality on consumer buying interest in the Shopee application. This quantitative study took data from 384 Shopee users who were analyzed using measurement model evaluation analysis which included validity and reliability tests, and structural model testing which included the Goodness of Fit Model and hypothesis testing. In the first stage of analysis, all variables are declared valid and reliable. Then in the second analysis stage, it shows that product advertisements in applications, sales promotions, brand ambassadors and service quality carried out by Shopee have an effect on consumer buying interest to shop on the Shopee application.

show abstract

Section: Pengaruh Kualitas Layanan Terhadap Minat Beliunclassified

Pengaruh Iklan Produk Di Aplikasi, Promosi Penjualan, Brand Ambassador Shopee, Dan Kualitas Layanan Terhadap Minat Beli Di Marketplace Shopee

Ayu Yulianti Putri

2023

makreju

View full text Add to dashboard Cite

show abstract

“…Service quality dapat diketahui dengan cara membandingkan persepsi pelanggan atas pelayanan yang benar-benar mereka terima dengan layanan sesungguhnya yang mereka harapkan. Kualitas pelayanan menjadi hal pertama yang diperhatiakn serius oleh perusahaan, yang melibatkan seluruh sumber daya yang dimiliki perusahaan [13].…”

Section: Kajian Pustaka a Kepuasan Konsumenunclassified

Pelayanan Karyawan, Harga Yang Sesuai Daya Beli Dan Lokasi Faktor Penentu Kepuasan Konsumen

Maya

Khoirunnisa

2021

BIEJ

View full text Add to dashboard Cite

Abstract– The influence of service quality, price and location on consumer satisfaction of micro-enterprises in the market. The research method used is a survey research method. That is research to determine the effect of independent variables (quality of service, price and location) with related variables (consumer satisfaction). The population in this study are all micro business consumers who have purchased the product more than once in a market transaction with an unknown population. The specified sample is 100 people using non-probability sampling technique. From the results of multiple linear regression analysis shows that the variables of Service Quality (X1) = 0.297, Price (X2) = 0.392, and Location (X3) = 0.272 on consumer satisfaction. The analysis of the coefficient of determination (R2) is 0.754 or 75.4%. The magnitude of the coefficient of determination indicates that the independent variables consisting of Service Quality (X1), Price (X2) and Location (X3) are able to explain the dependent variable, namely Consumer Satisfaction (Y) of 47.2%, while the remaining 52.8% explained by other variables not included in this research model. The influence of each variable is the variable of service quality, price and location partially positive and significant effect on consumer satisfaction in the market. Abstrak- Pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan konsumen usaha mikro dipasar. Metode penelitian yang digunakan adalah metode penelitian survey. Yaitu penelitian untuk mengetahui pengaruh antara variabel bebas (kualitas pelayanan, harga dan lokasi) dengan variabel terkait (kepuasan konsumen). Populasi dalam penelitian ini adalah semua konsumen usaha mikro yang telah membeli produk lebih dari satu kali transaksi di pasar dengan jumlah populasi yang tidak diketahui. Sampel yang ditentukan berjumlah 100 orang menggunakan teknik nonprobability sampling. Dari hasil analisis regresi linier berganda menunjukkan bahwa variabel Kualitas Pelayanan (X1) = 0,297, Harga (X2) = 0,392, dan Lokasi (X3) = 0,272 terhadap Kepuasan Konsumen. Analisis nilai koefisien determinasi (R2 ) sebesar 0,754 atau 75,4%. Besarnya nilai koefisien determinasi tersebut menunjukkan bahwa variabel independen yang terdiri dari Kualitas Pelayanan (X1), Harga (X2) dan Lokasi (X3) mampu menjelaskan variabel dependen yaitu Kepuasan Konsumen (Y) sebesar 47,2%, sedangkan sisanya sebesar 52,8% dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini. Pengaruh masing-masing variabel adalah variabel kualitas pelayanan, harga dan lokasi secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen udaha mikro dipasar.

show abstract

Measuring Service Quality Effect on Consumer Purchase Intention in Retailing

Cited by 2 publications

References 0 publications

Pengaruh Iklan Produk Di Aplikasi, Promosi Penjualan, Brand Ambassador Shopee, Dan Kualitas Layanan Terhadap Minat Beli Di Marketplace Shopee

Pengaruh Iklan Produk Di Aplikasi, Promosi Penjualan, Brand Ambassador Shopee, Dan Kualitas Layanan Terhadap Minat Beli Di Marketplace Shopee

Pelayanan Karyawan, Harga Yang Sesuai Daya Beli Dan Lokasi Faktor Penentu Kepuasan Konsumen

Contact Info

Product

Resources

About