“…By identifying new opportunities and implementing effective strategies based on insight, businesses can make informed decisions that promote growth and benefit the company. There are different UX factors stated in different studies followings are the studies which stated UX factors like Relatedness, stimulation, competencies, security, autonomy, influence/popularity (Schulze and Krömker, 2010) User belief, physiological, ideology, psychological, Cognitive action (Persada, 2018) playability, communicability, and learnability (Quiñones et al, 2018;Sivaji et al, 2014;Smuts et al, 2015). Memorability, engagement, enjoyment (Saket et al, 2016) Visibility, flexibility, error control (Sivaji et al, 2014) and help, operability, task completeness, task-times and satisfaction, usability (Jooste et al, 2014;Smuts et al, 2015), End-user satisfaction (Timeliness, Accuracy, Ease of use) (Bouchana and Idrissi, 2015), User need, Existing Experience, Expectations (Zahidi et al, 2014).…”