Measuring Prepurchase Information Seeking

Newman, Joseph W.; Lockeman, Bradley D.

doi:10.1086/208634

Cited by 85 publications

(28 citation statements)

References 9 publications

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“…Retrospective surveys can be inaccurate because consumers often cannot recall prior events from memory as they actually occurred over time (Ariely & Zakay, 2001). For example, Newman and Lockeman (1975) found that survey-based measurement of search duration for shoppers significantly under-estimated their actual search durations. Scanner panel data are problematic because they do not explicitly identify when or even if search occurred prior to purchase.…”

Section: Datamentioning

confidence: 99%

Purchase deadline as a moderator of the effects of price uncertainty on search duration

Lemieux

Peterson

2011

Journal of Economic Psychology

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Section: Datamentioning

confidence: 99%

Purchase deadline as a moderator of the effects of price uncertainty on search duration

Lemieux

Peterson

2011

Journal of Economic Psychology

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“…A third limitation was our use of self-reports, rather than observational measures of information-search, as suggested by Newman and Lockeman (1975). However, this is not a problem for two reasons.…”

Section: Limitationsmentioning

confidence: 99%

The Effect of CSII on Armenian-Americans’ Pre-purchase Information-Search Tendencies

D’Rozario¹,

Yang²

2014

IJMS

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Key psychometric properties of the Consumer Susceptibility to Interpersonal Influence (CSII) scale (Bearden, Netemeyer and Teel 1989) are re-assessed in a sample chosen from the Armenian-American micro-culture in the U.S.. The scale is modified in light of differences found between this group and that of the original study (Bearden, Netemeyer and Teel 1989). Differences found between these two groups are also highlighted. The effect of CSII on an Armenian-American consumer's pre-purchase external information-search tendencies are assessed in a business suit purchasing scenario. For those who are more susceptible to informational influence, family is the most important information source. For those who are more susceptible to normative influence, we find that they learn macro-cultural norms mostly from outside the family. "Neutral" and "impersonal" sources of information are found to be quite important. The theoretical and practical implications of the findings from this retailing scenario are discussed.

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“…Second, the size and the number of clusters are likely to differ across product categories and situations. Also, the measurement of the different dimensions of search activity relied on recall of the respondents, and as Newman and Lockeman (1975) found, there can be significant differences between self-reported behaviour and observed behaviour. Since the objective of the study was to determine distinct groups, we were concerned more with the relative differences in search activity rather than the absolute search activity of the respondents.…”

Section: Limitationsmentioning

confidence: 99%

Information search behaviour among new car buyers: A two-step cluster analysis

Satish

Sivakumaran

2010

IIMB Management Review

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A two-step cluster analysis of new car buyers in India was performed to identify taxonomies of search behaviour using personality and situational variables, apart from sources of information. Four distinct groups were founddbroad moderate searchers, intense heavy searchers, low broad searchers, and low searchers. Dealers can identify the members of each segment by measuring the variables used for clustering, and can then design appropriate communication strategies. IIMB a v a i l a b l e a t w w w . s c i e n c e d i r e c t . c o m j o u r n a l h o m e p a g e : w w w . e l s e v i e r . c o m / l o c a t e / i i m b IIMB Management Review (2010) 22, 5e15

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Measuring Prepurchase Information Seeking

Cited by 85 publications

References 9 publications

Purchase deadline as a moderator of the effects of price uncertainty on search duration

Purchase deadline as a moderator of the effects of price uncertainty on search duration

The Effect of CSII on Armenian-Americans’ Pre-purchase Information-Search Tendencies

Information search behaviour among new car buyers: A two-step cluster analysis

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