“…Domestic apples are preferable because of attributes of quality (in order: juiciness, appearance, freshness and aroma), cultivars (in order: Rome Beauty and Manalagi variety) and purchasing place (in order: fruit stalls and supermarket) (Relawati et al, 2017). The other study in Indonesia found that consumers prefer domestic apples because of the -Teinaz, 2020a-Teinaz, , 2020bAlzeer et al, 2018;Soon et al, 2017;Susanty et al, 2022;Tan et al, 2017) JIMA 15,5 factors of performance (size, colour, packaging, label, texture, ease of obtaining and taste), appearance (freshness and cleanliness) and green product (organic and benefit) (Isaskar and Perwitasari, 2021). In contrast, imported apples are preferred because of attributes of quality (in order: appearance, texture, aroma and juiciness), cultivars (in order: Fuji and Washington variety) and purchasing place (in order: fruit stalls and supermarkets) (Relawati et al, 2017).…”