Measuring emotional responses to foods and food names using questionnaires

What reported food-evoked emotions may add: A model to predict consumer food choice

“…brand, package, product name). Different conditions such as blind product presentation, package or food name only or presenting taste and package together, may evoke different emotions that can vary both in degree and kind (Cardello et al, 2012;Ng et al, 2013b;Spinelli, Masi, Zoboli, Prescott, & Monteleone, 2015). For example, it has been proposed that foods that are easily associated with emotional connotations (e.g.…”

The common ground between sensory and consumer science

“…There is also considerable expertise and applicable methodology for the analysis of decision-making processes [29,30 ] and for the formation of consumer satisfaction [31]. Sensory science can contribute with methodology and expertise on how the design of physical products affects informational and sensory impressions [32], how sensory impressions and information interact [33,34], and with the measurement of emotional and affective reactions [35,36,37 ]. Both sciences have their toolboxes for the explanation and measurement of preferences.…”

Sensory Science

“…For example, the EsSense TM Profile employs 39 emotional terms and asks consumers to read a food name and then rate how the food makes them feel on a 5-point intensity scale (King and Meiselman, 2010). Studies using this scale have established that different patterns and intensity of emotions discriminate both between product names and the taste of those products, including between different versions of similar products -for example, milk and dark chocolate (Cardello et al, 2012).…”