Measuring and managing brand loyalty

Knox, Simon; Walker, David

doi:10.1080/713775733

Cited by 171 publications

(112 citation statements)

References 7 publications

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“…In particular, loyalty towards the store has been defi ned as the biased behavioural response expressed over time by a decision-making unit regarding an establishment in comparison with other stores, as a consequence of psychological decision making and evaluative processes that result in the commitment to the store ( Knox and Walker, 2001 ). There is empirical evidence of the positive relationship between attitude and loyalty in retailing ( Macintosh and Lockshin, 1997 ).…”

Section: Perceived Value and Customer Attitudementioning

confidence: 99%

Perceived value, customer attitude and loyalty in retailing

Ruiz‐Molina

Saura²

2008

J Retail Leisure Property

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Customer perceived value has a subjective nature, since it means an evaluative judgment. In the literature, it has been noted that the value received by the consumer has a number of components that together determine its signifi cance. The literature has also highlighted the existence of a relationship between perceived value and customer attitude, considering this variable an important determinant of customer loyalty. This paper tries to analyse the infl uence of the major components of perceived value on customer attitude and loyalty in several retail activities.

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Section: Perceived Value and Customer Attitudementioning

confidence: 99%

Perceived value, customer attitude and loyalty in retailing

Ruiz‐Molina

Saura²

2008

J Retail Leisure Property

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“…Schwartz (2004) point out that too many choices lead to less satisfaction with the decision. Knox and Walker (2001) point out that high sensation of variety seekers are pruchasers with low brand commitment. In the study of Helm and Landschulze (2009), variety seekers interested familiar brands instead of new brand alternatives.…”

Section: Variety Seeking Tendency (Vst)mentioning

confidence: 99%

Relationship among big five personality traits, compulsive buying and variety seeking

Ünalan¹,

Erciş²

2017

Pressacademia

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Purpose-This study examined associations among the Big Five personality dimensions and compulsive buying tendency and variety seeking tendency in Erzurum. Methodology-Participants (n=389) completed a survey that included measures of personality, compulsive buying and variety seeking. Findings-The results revealed that four personality traits (extraversion, agreeableness, conscientiousness, and openness to experience) were positively correlated with variety seeking tendency. Extraversion was positively related with compulsive buying tendency, and conscientiousness was negatively related with CBT. Finally, compulsive buying tendency was positively related with variety seeking tendency. Conclusion-Six of eleven hypotheses are accepted in our model. Our study shows that the perception levels of participants in the way of variables, the highest-valued personality factors are agreeableness and conscientiousness, while the lowest-valued personality trait is emotional stability. The perception level of compulsive buying tendency is very low. However, the perception level of variety seeking is high.

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“…Latest studies have focus on the relationship between customer loyalty and quality, satisfaction (Martensen et al, 2000;McDougall & Levesque, 2000) probability (Hallowell, 1996) or lack of profitability (Reinartz & Kumar, 2000) and frequency programmed effectiveness (Shoemaker & Lewis, 1999). Thus, despite all the attention in the general concept and the universal confidence in the benefits of loyalty, development in measuring and clearly defining it have been very limited (Knox & Walker, 2001). …”

Section: Customer Loyalty and Its Conceptualizationmentioning

confidence: 99%

“…There is identification of a need for greater knowledge and understanding in relation to customer loyalty (Knox & Walker, 2001). This results from ambiguity that subsists over the meaning and measurement of the construct and the absence of academic literature in this area (Hart et al, 1999).…”

Section: Customer Loyalty and Its Conceptualizationmentioning

confidence: 99%

Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers

Omar¹,

Ali²

2010

IJMS

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In Malaysia the brand management studies among independent hoteliers whose operations are on a small scale basis and are categorized as a small to medium-sized enterprises (SMEs) is in its infancy stage. Although considerable literature has been published about brand management, many theories and cases are based only on multinationals. This paper aims to examine the effectiveness of advertising in the management of hotel branding among independent hoteliers, whereby the focus of the study is among the independent hoteliers in Langkawi.

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Measuring and managing brand loyalty

Cited by 171 publications

References 7 publications

Perceived value, customer attitude and loyalty in retailing

Perceived value, customer attitude and loyalty in retailing

Relationship among big five personality traits, compulsive buying and variety seeking

Managing Brand Equity among Langkawi’s (SMEs) Independent Hoteliers

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