Maximizing Olympic Impacts by Building Up Legacies

Gratton, Chris; Preuß, Holger

doi:10.1080/09523360802439023

Cited by 244 publications

(190 citation statements)

References 24 publications

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“…The studies on motivations suggest that the chance of being involved in a unique event and being associated with the Olympic movement are key motivating factors in volunteering for the Olympic Games [14][15][16][17]. Recent research interest on the volunteer legacy of the event has started to emerge, examining how event volunteers could be encouraged to sustain their efforts and volunteer again at similar events or in the community after the Games (e.g., [9,18,19]). However, there is a paucity of research on the social legacies such as volunteering for the Olympic Games compared to other legacy aspects that are more tangible, such as urban regeneration and infrastructure.…”

Section: Literature Reviewmentioning

confidence: 99%

Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?

2016

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Abstract:The hosting of the London 2012 Olympic Games was seen as an opportunity to harness the enthusiasm of the 70,000 volunteers involved and to provide a post-event volunteer legacy. A total of 77 individuals who had acted as volunteers in London 2012 were contacted approximately four years after the Games and agreed to complete a web-based open-ended survey. The participants were asked to indicate their level of current volunteering engagement and whether volunteering at the Games had an impact on their current volunteering levels. The study found that the London Olympics were the first volunteer experience for most of the volunteers who completed the survey, with the main motivation to volunteer being anything related to the Olympic Games. Just over half of the respondents are currently volunteering. Lack of time is shown to be the main barrier towards further volunteering commitment. Only half of respondents had been contacted by a volunteering scheme after London 2012. The implications of the findings for a potential volunteering legacy are then explored.

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Section: Literature Reviewmentioning

confidence: 99%

Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?

2016

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“…Several scholars, such as Preuss [9], Gratton and Preuss [10], and Cashman [11], have tried to define the notion of legacy. For instance, according to Preuss [9], "legacy is all planned and unplanned, the positive and negative, tangible and intangible structures created for and by a cultural event that remains longer than the event itself" (p. 121).…”

Section: Event Legacy and Ecocmentioning

confidence: 99%

Event and Community Development: Planning Legacy for the 2008 European Capital of Culture, Liverpool

Liu

2017

Urban Science

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Event legacy has become a major topic of discussion in recent years. Especially, European Capital of Culture is emerging as a means of facilitating community development in Europe. Based on a case study of the 2008 European Capital of Culture Liverpool, this article aims to conceptualise the relationship between an event and its sustained effects on community development. Methodologically, adopting case study as approach, both primary and secondary were collected and analysed, including four times neighborhood surveys, official evaluation reports and academic publications. The study period is from 2007 to 2015 to monitor changes in an event's impacts. The results reveal four dimensions of effects, including: cultural access and engagement, volunteering, governance and infrastructure, and sense of place. Overall, the study stresses the importance of integrating the event into a long-term development strategy of the city, through synergies between culture and urban regeneration and community renewal.

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“…Legacy of sport events has been defined as the planned and unplanned, positive and negative, intangible and tangible structures created through a sport event that remain after the event (Gratton and Preuss, 2008). Hosting the Olympic Games drives a city to invest public funds for building new facilities and infrastructure and planning urban regeneration projects, which can leave favourable or unfavourable legacies for residents (Essex and Chalkley, 1998;Horne, 2007;Mangan and Dyreson, 2009).…”

Section: Towards Leveraging Olympic Legacy and Heritage: Maximising Bmentioning

confidence: 99%

Olympic legacy and cultural tourism: exploring the facets of Athens’ Olympic heritage

Boukas

Ziakas

Boustras

2013

International Journal of Heritage Studies

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This study examines the effects of the Olympic Games on Athens' cultural tourism and the city's potential to leverage the Olympic legacy in synergy with its rich heritage in order to enhance its tourism product during the post-Games period. In doing so, a qualitative and interpretive approach was employed. This includes a literature review on Athens' 2004 Olympics to identify the sport facilities and regeneration projects, which constitute the Olympic legacy and heritage. Based on that, an empirical analysis was undertaken, by collecting official documents about the 2004 Olympics, and conducting five semi-structured interviews with tourism/administrative officials. The findings indicate that the Olympiad contributed significantly to Athens' built and human heritage, revealing the dimensions of new venues/facilities, infrastructure, transportation and aesthetic image of the city, and human capital enhancement. Hence, the Games contributed to the multifaceted representation and reconstruction of the city's identity and cultural heritage. However, the potential afforded from the post-Olympic Athens remains unrealised due to lack of strategic planning/management. The study concludes that there is a need to develop cross-leveraging synergies between the Olympic legacy and cultural tourism for the host city. Finally, a strategic planning framework for leveraging postGames Olympic tourism is suggested in order to maximise the benefits of Athens' legacy and heritage in the city's tourism development.

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Maximizing Olympic Impacts by Building Up Legacies

Cited by 244 publications

References 24 publications

Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?

Post-Event Volunteering Legacy: Did the London 2012 Games Induce a Sustainable Volunteer Engagement?

Event and Community Development: Planning Legacy for the 2008 European Capital of Culture, Liverpool

Olympic legacy and cultural tourism: exploring the facets of Athens’ Olympic heritage

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