“…An alternative to deuteration, which is only practical (if costly) for a few common surfactants, or the salt-induced aggregation of micelles, is to use fluorinated surfactants, originally suggested by Zielinski and Morris [137], and elegantly demonstrated by Hernandez-Cid et al [146]. In this case sodium perfluorooctanoate (PFO) is used as the matrix, being inexpensive, readily available, and invisible in the 1 H NMR spectrum, just as protonated micelles are invisible when used in 19 F matrixassisted diffusion NMR experiments [130,132].…”