“…It is often described as a consumer value orientation that focuses on “attaining financial success, having nice possessions, having the right image (produced, in large part, through consumer goods), and having a high status” (Kasser et al, , p. 13). Materialists consider money and the things it can buy as the main asset in their pursuit of happiness and satisfaction (Ahuvia, ; Richins, ). Importantly, it is not the mere possession or use of things materialists strive for, but rather the anticipated consequences and benefits of it (Richins, , ).…”