Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing

Choudhury, Koushiki

doi:10.1002/nvsm.1634

Cited by 3 publications

(3 citation statements)

References 32 publications

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“…However, there are lots of researches on relationship between religion and consumer behavior from different subject areas. For instance, Bukhari et al (2019) studied the influence of Muslim religion on purchase of western imported food in Pakistan; Iqbal, and Nisha (2017) on relationship between Islamic religion and purchase of imported products among Muslim consumers in Bangladesh; Alam et al (2011) on effect of religiosity on purchase of durable and non-durable goods among Muslim consumer in Malaysia; Nwankwo et al (2012) on effects of Christian religion on business start-ups among the Africa British; Forghani (2019) on effect of religion on purchase of luxury car; Choudhury (2019) on effects of religion on materialism. The above mentioned studies show that religion has a great impact on consumer behavior.…”

Section: Review Of Literaturementioning

confidence: 99%

Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction

Ezeh¹,

Okeke

Nkamnebe

2021

JIMA

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Purpose Religion is one of the factors that are considered in developing marketing strategy. Therefore, the purpose of this study is to examine the moderating role of religion (Islam and Christianity) in the relationship between SERVQUAL dimensions and satisfaction of hotel guest in Nigeria. Design/methodology/approach The data for this study was collected from 400 hotel customers in Nigeria (Zamfara and Anambra), and was analyzed using structural equation modeling technique (Amos). Also, composite reliability and average variance extracted were used to test the reliability and validity of the instrument. Findings The study found that religion has a significant moderating effect on the service quality dimensions and hotel guest satisfaction. In other words, there is significant difference on how Muslim and Christian hotel guests evaluate service quality dimensions and satisfaction. Moreover, the result shows that the empathy and assurance dimensions are the most important significant predictors of guest satisfaction. Moreover, religion has significant positive effect on guest satisfaction. Practical implications The study shows that religion significantly moderate the service quality dimensions. Therefore, the hotel management should focus on providing training programs that will enable the employees to offer superior personalized services to strengthen and nurture long-term guest relationships. Originality/value The inclusion of moderating effect of religion made this study very unique. Furthermore, the peculiarity and religious sentiments of the Nigeria business environment made this work outstanding.

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Section: Review Of Literaturementioning

confidence: 99%

Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction

Ezeh¹,

Okeke

Nkamnebe

2021

JIMA

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“…According to Cano (1989) beliefs, our sentimental life is legitimately seen as construct, in some way, of our real personality. As a result, it is different in each individual, because we feel everything in different ways, that which to some could cause a positive feeling; in others could be negative; passion is an essential part of the cycle of our lives-As Myers (1980) comments, and in closer studies conducted by Choudhury (2019), denoted that it is necessary to establish a connection between sensations and feelings, since without that, a meaningful experience is not possible, in the meantime, if there are no feelings, there is no human being. In good or bad shape, everyone in this world feels.…”

Section: Feelingsmentioning

confidence: 99%

ExPro as psycho-affective stimulators through experiential marketing in nonprofit organizations

González-Díaz¹,

Acosta-Moltó²

2020

CIIDJOURNAL

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This article aims to analyze the relationship of experience providers (ExPro) as phyco-affective stimulators in experiential marketing in non-profit organizations in the Colombian Caribbean region, it was framed in the complementary methodology, under the type of correlational studies and was carried out under a non-experimental, transactional and field design. The facts were also studied from January 1/2018 to November 30/2018, where a questionnaire with a Likert scale was applied, which was validated at the discretion of 5 experts with an alpha coefficient of Cronbach 0.85 (Very high), aimed at a population of 273 young people between 18-25 years in the departments of Córdoba and Sucre which are intervened socially for 5 foundations, statistical data was processed in Microsoft Excel2010, SPSS v25 and @risk (Montecarlo method), subsequently 3 marketing experts were discussed and interpreted through the hermeneutic or interpretive method using it as a tool for qualitative analysis Atlas.ti8 software, generating criteria for weighting and design of inference rules in the fuzzy logic module (Matlab2017), to obtain the following results: standard deviation of 0.23982, correlation between variables of 0.666 (moderately positive). Consequently, 7 rules were generated for the inference module under the simplification of 5 categories of the Likert scale to 3 categories according to proportionality: Strong: 3.41 - 5.00, Medium: 2.61 - 3.40 and Weak: 1.00 - 2.60; as a significant find, the internal staff (Expro) generates greater influence among the psycho-affective stimulators in nonprofit organizations.

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“…Examples of the last phenomenon are the influence of religious norms in consumption decision‐making (Engelland, ), the recognition of consumerism a moral issue (Himes, ) or the influence of religious motives in adopting an anticonsumption lifestyle (Karanika & Hogg, ; Nepomuceno & Laroche, ). On the other hand, the influence of religion on consumer behavior has been studied by the optics of other religions such as Buddhism (Choudhury, ), Hinduism (Sardana, Gupta, & Sharma, ), or Islamism (Shaikh & Sharma, ).…”

Section: Introductionmentioning

confidence: 99%

Recognizing consumerism as an “illness of an empty soul”: A catholic morality perspective

Azevedo

2019

Psychology and Marketing

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Catholics personalist authors have been always concerned about consumerism, which is considered a radical dissatisfaction that compulsively tries to fill the emptiness of the inner self. It is a form of idolatry where malls are modern cathedrals. What are the antecedents and consequences of this moral approach, inducing consumers' engagement in anti-consumption behaviors? This conceptual paper updates the literature review about this research topic, acknowledging the thoughts written in encyclical letters of three Popes of Catholic Church: John Paul II, Benedict XVI, and Francis. This paper also proposes a new model of ethical decision-making model that aims to describe the implications of recognizing consumerism as a moral/spiritual issue according to the Catholic Church teaching. This paper provides useful insights into the influence of Catholic teaching on the adoption of anti-consumption behaviors.

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Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing

Cited by 3 publications

References 32 publications

Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction

Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction

ExPro as psycho-affective stimulators through experiential marketing in nonprofit organizations

Recognizing consumerism as an “illness of an empty soul”: A catholic morality perspective

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