CIID Journal volume 1, issue 1, P01-27 2020 DOI: 10.46785/ciidj.v1i1.39 View full text
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Romel Ramón González-Díaz, Elsa María Acosta-Moltó

Abstract: This article aims to analyze the relationship of experience providers (ExPro) as phyco-affective stimulators in experiential marketing in non-profit organizations in the Colombian Caribbean region, it was framed in the complementary methodology, under the type of correlational studies and was carried out under a non-experimental, transactional and field design. The facts were also studied from  January 1/2018 to November 30/2018, where a questionnaire with a Likert scale was applied, which was validated at the…

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