Matching Temporal Frame, Self-View, and Message Frame Valence: Improving Persuasiveness in Health Communications

Virtual reality as a tool for environmental conservation and fundraising

“…There is a surprising scarcity of empirical research examining the effects of message framing on pro-environmental behavior, wherein the measurement is observed behavior rather than merely behavioral intention [30,31]. Many studies examining the effects of framing have been conducted in the field of health psychology which focus on comparing the relative effectiveness of information that focuses on the positive consequences of performing a particular behavior (gain) or on the negative consequences of inaction (loss) [32][33][34]. However, a review of the literature on positive and negative message framing proves to be rather inconsistent and highly contextual with some studies showing that positive messages are more effective and other studies showing increased effectiveness with negative messages.…”

Trust in online hotel reviews across review polarity and hotel category

“…Specifically, titles are valued when they are perceived to be attractive and concise (Ifantidou, 2009;Shie, 2010;Subotic & Mukherjee, 2014). Attractiveness of titles refers to the extent to which they are considered effective in grabbing users' attention, thereby enticing them to read the descriptions (Ascaniis & Gretzel, 2012;Pounders et al, 2015). Conciseness refers to the extent to which titles are viewed as being effective in providing the gist of information present in the respective descriptions (Teo et al, 2003;Shie, 2010).…”

“…Final questionnaire items that were used for data collection AttT: the extent to which titles are considered effective in grabbing users' attention, thereby enticing them to read the descriptions (Ascaniis & Gretzel, 2012;Pounders et al, 2015).…”

Effects of construal level and need for cognition on consumers' responses to temporally framed benefits

“…Such mixed findings may be observed, potentially because prior studies have focused on message framing (e.g., gain vs. loss framing) while overlooking individual differences. Scholars have asserted that the effects of temporal framing on persuasion are contingent on individual differences (Kees, ; Martin et al, ; Pounders et al, ; Tangari & Smith, ).…”

“…In an attempt to resolve such mixed findings, researchers have long examined individual differences as moderators in determining the impact of temporal framing. In the context of advertising research, individual differences that have drawn scholarly attention include: self-construal (interdependent vs. independent; Pounders, Lee, & Mackert, 2015;Spassova & Lee, 2013), temporal orientation (future oriented vs. present oriented; Martin, Gnoth, & Strong, 2009;Tangari & Smith, 2012), regulatory focus (promotion vs. prevention; Pennington & Roese, 2003), and consumer expertise (high vs. low; Kim, Rao, & Lee, 2009).…”