“…For example, in the USA, Hoberg et al [ 98 ] examined the implementation of a new form of group therapy for people with mental health problems, while Leon et al [ 48 ] showed how provider initiated testing and counselling for HIV was successfully normalised in a South African setting. Studies of implementation of E-Health and telemedicine —including telephone advice—were also numerous ( n = 21, 19.4% [ 21 , 22 , 49 , 59 – 62 , 66 , 71 , 73 – 75 , 83 , 85 , 87 , 88 , 93 , 112 , 114 , 118 , 125 , 128 , 130 , 145 ]). Here, a Norwegian team led by Wilhelmsen et al [ 145 ] showed how problems of participation and action—and especially the interactional workability—of a service providing internet-based cognitive behavioural therapy led to ambivalence on the part of general practitioners about its use, to low levels of follow-up and to doctors reverting to ‘standard treatment’ [ 145 ].…”