“…A number of factors are potentially likely to lead to knowledge gaps between different SES groups (Gaziano, 1983;Viswanath & Finnegan, 1996). Critical among them include differences in attention to health information in different media, ties to community groups, interest in and engagement with the topics, presence or absence of controversy, saturation news coverage, size and complexity of the community as they influence the nature of information available in that community, and when a particular topic is defined as important to a community (Donohue, Tichenor, & Olien, 1975;Gaziano, 1983;Rucinski, 2004;Viswanath & Finnegan, 1996;Viswanath et al, 2002).…”