Mass Customization and Web-Based Do-It-Yourself Product Design

Abstract

In this millennium, some manufacturing will shift from mass production to mass customization as manufacturers adopt Web-based technologies to connect them directly with their customers; thereby changing the way companies operate in e-business. This paper highlights a Do-It-Yourself Design (DIYD) approach that enables customers to design their own product on the Web while the manufacturer produces it. DIYD assumes that customers can translate their own requirements to design. A generic set of customer needs is uncovered. These may be mapped on to functional requirements and design parameters using a hierarchical design approach. A case study among Malaysian and Hong Kong participants supported hierarchical design in Web-based DIYD of watches. To this end, Web-based design presents various human factors challenges: the modelling of customer needs, and the design of a usable web system that can realize design options.

Development of an electronic configure-to-order platform for customized product development

“…Veeramani and Joshi [16] have proposed a methodology for rapid response to the requests for quotation in order to provide the basis for Internet-based customer-vendor interactions. Helander and Khalid [17] and Khalid and Helander [18] have analyzed the customer decision-making process in ecommerce. Fundamental issues of e-product development for mass customization are discussed in Helander and Jiao [19].…”

The Effect of Toolkits Usage on Firms’ Co-Creation and Innovation: An Empirical Study on Malaysian Manufacturing Firms

“…Nevertheless, only one study showed the reaction of customers after using toolkits for customization. In a study that tested the influence of cultural background on the usage and satisfaction of an Internet configuration tool, Khalid and Helander (2001) found Malaysian users showed more enthusiasm for idea customization compared to their Hong Kong counterparts. Another study has investigated the influence of website design and usability of online configurators, and the result found that users were more willing to purchase products from the website with the most navigation flexibility (Oon & Khalid, 2001).…”

“…In sum, manufacturers can gamer value from toolkits usage within the context of an emerging economy, like Malaysia. using a toolkit (Khalid & Helander, 2001). Hence, to the finest knowledge of the researchers, this research is the first in Malaysia to investigate the influence of toolkits usage for product co-creation and innovation, respectively.…”

Information integration and e-commerce system construction for Taiwan traditional industrial production

“…Meanwhile, the internet-based approach is particularly suitable for customer requirement management and market research [5]. Helander and Khalid [6] and Khalid and Helander [7] analyzed the customer decision-making process in e-commerce. Fundamental issues of e-commerce product development for mass customization are discussed in Helander and Jiao [8].…”