MarkeTrak—Tracking the Pulse of the Hearing Aid Market

Carr, Kate; Kihm, Jan

doi:10.1055/s-0042-1758380

Cited by 6 publications

(4 citation statements)

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“…Early MT2022 data can be found in the Hearing Review article by Powers and Carr, 2022. 2 The trends in several key areas across the publications of MarkeTrak from 1989 to 2022 can be found in Carr and Kihm 3 in this edition. EuroTrak (ET) studies provide insights into the markets of several countries in Europe, as well as Asia and Australia ( ).…”

Section: Figurementioning

confidence: 99%

MarkeTrak and EuroTrak: What We Can Learn by Looking Beyond the U.S. Market

Powers

Bisgaard²

2022

Semin Hear

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The MarkeTrak survey of the trends in hearing aid use, satisfaction and adoption in the United States has been conducted since 1989 by the Hearing Industries Association. It provide the hearing aid industry with valuable about the consumers view of the products and services within the industry. The EuroTrak survey is conducted by the European Hearing Instrument Manufactures Association. It is the counterpart to MarkeTrak and provides similar data for over a dozen countries in Europe, and Asia. While there are differences in the distribution models and reimbursement methods for these counties, many of the key metrics concerning hearing aid use and satisfaction can be compared.

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Section: Figurementioning

confidence: 99%

MarkeTrak and EuroTrak: What We Can Learn by Looking Beyond the U.S. Market

Powers

Bisgaard²

2022

Semin Hear

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“…(The Hearing Journal, 2007, 11: 71) The producers who introduced the high-tech aesthetic, GN Resound in 2003 and Oticon in 2006, initially reaped high increases in market share for a few years until most producers had launched products with the new aesthetic (primary interviews: vice president, 2015; product manager, 2016). After producers rallied behind the high-tech aesthetic, such producer-level rewards were less prevalent, but producers collectively received category-wide rewards such as less reported stigmatization and a higher market penetration rate (Rauterkus and Palmer, 2014;Carr and Kihm, 2022).…”

Section: Stability Of the Bodily Aestheticmentioning

confidence: 99%

The Aesthetic Evolution of Product Categories

Krabbe

Grodal

2023

Administrative Science Quarterly

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Most literature on aesthetic innovation has focused on single producers who use radical aesthetic innovation to differentiate their products. However, a few scholars, as well as anecdotal evidence, suggest that when gazed at from the category level, aesthetic innovation usually occurs as incremental variations of a dominant aesthetic. Extant theory fails to account for why we see cycles of shift and stability in the dominant aesthetic of a category. In this study, we identify the mechanisms that drove such shifts and stability in the dominant aesthetic of the hearing aid category from 1945 to 2015. Leveraging this study, we develop theory showing that alignment or misalignment between category meanings and recent cultural trends spurs producers to generate new categorical aspirations to associate their category with new sets of meanings. However, producers introduce radical new aesthetic innovations only when a change in product form allows them to experiment. Examining aesthetic evolution at the category level helps to shed light on category-level patterns of aesthetic shifts and stability, why attempts to differentiate outside the dominant aesthetic are rare, and why product aesthetics across a category shift synchronously between dominant aesthetics. Furthermore, we enhance understanding of the roles of culture in category evolution and of aesthetics in the construction of category meaning, and we show how such meanings are periodically and collectively renegotiated in mature categories.

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“…associated with hearing loss (e.g., Ferguson et al, 2017;Holman et al, 2021;Nixon et al, 2021). However, the adoption rate of these prescription hearing aids has remained relatively low, varying from 1 to 2% in low-income countries (Chadha et al, 2021) to 38% in the USA (Carr and Kihm, 2022). Several factors contribute to this low adoption rate of hearing aids, including limited awareness of the importance of hearing, restricted access to hearing care, and the high cost of hearing aids (Valente and Amlani, 2017;Jorgensen and Novak, 2020;Zheng et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Over-the-counter hearing aids: implementations and opportunities

Chung,

Zeng

2024

Front. Audiol. Otol.

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After decades of effort by shareholders, including government agencies, patient advocacy groups, and professional organizations, the U.S. Food and Drug Administration (FDA) established a new medical device category for over-the-counter (OTC) hearing aids on October 17, 2022. This FDA regulation allows adults aged 18 years or older with perceived mild-to-moderate hearing loss to purchase OTC hearing aids without a prescription or even a hearing test. The goal is to increase hearing aid accessibility, potentially leading to improved hearing and a better quality of life. In our analysis of the FDA Establishment Registration & Device Listing database, we found that the current OTC hearing aid market is still dominated by traditional hearing aid manufacturers, with limited disruptor from major consumer electronics and startup companies. Our technological analyses showed that the relatively high-level output specification without gain limitation allows sufficient amplification even for people with severe-to-profound hearing loss. Additionally, borrowing from the cochlear implant mapping strategy, we propose novel amplification algorithms for fitting OTC hearing aids without an audiogram. We argue that smartphones and true-wireless-stereo earbuds can functionally serve as OTC hearing aids, further increasing accessibility and affordability while reducing the stigma associated with hearing aids, especially in low- and mid-income countries. By treating more people at a younger age with less hearing loss than traditional prescription hearing aids, OTC hearing aids can potentially have a significant impact beyond hearing care, such as delaying or preventing cognitive decline in the elderly.

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MarkeTrak—Tracking the Pulse of the Hearing Aid Market

Cited by 6 publications

References 0 publications

MarkeTrak and EuroTrak: What We Can Learn by Looking Beyond the U.S. Market

MarkeTrak and EuroTrak: What We Can Learn by Looking Beyond the U.S. Market

The Aesthetic Evolution of Product Categories

Over-the-counter hearing aids: implementations and opportunities

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