Marketing the ‘city of smells’

Henshaw, Victoria; Medway, Dominic; Warnaby, Gary; Perkins, Chris

doi:10.1177/1470593115619970

Cited by 49 publications

(49 citation statements)

References 69 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Individuals also experiment a place through their sense of smell (Porteous, ). Several authors argue that destinations’ success nowadays depends not only on visual appeals, but also on unique olfactory sensations (Dann & Jacobsen, ; Henshaw, Medway, Warnaby, & Perkins, ). Coastal and rural destinations usually capitalize on the smell of the sea or countryside (i.e., fresh air, plants, etc.)…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring multisensory place experiences through cruise blog analysis

Buzova

Taulet

Blas

2019

Psychology and Marketing

View full text Add to dashboard Cite

The multisensory approach to understanding consumer behavior has received increasing attention as a factor shaping individuals’ perception, attitude, and behavior. However, previous studies have scarcely investigated the role of senses on destination experiences as places of consumption. The aim of the research is to uncover tourists’ meaningful multisensory place perceptions by analyzing cruise travel blogs. The study conducted a thematic content analysis of 248 blog entries on Mediterranean port of call experiences using the text analytics software Leximancer. The results show a convergence between visual, gustatory, olfactory, and haptic impressions, while auditory perceptions are scarce and refer mainly to the presence/absence of noise. Interestingly, unlike past multisensory studies that reported haptic perceptions as the least salient sensory dimension in tourist experiences, the research identified three haptic themes associated with cutaneous, hedonic‐elicited, and somatic touch. The research yields a threefold contribution: (a) It provides empirical evidence for the relevance of multisensory perceptions on tourists’ evaluation of place experiences; (b) a novel methodological approach to assessing sensory impressions is used by analyzing tourists’ freely written online narratives; and (c) the research broadens the scope of existing multisensory literature by assessing urban/coastal travel destination experiences.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Exploring multisensory place experiences through cruise blog analysis

Buzova

Taulet

Blas

2019

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Huang told stories of the city along the tour when the participants encountered different smells on the streets (Wei, 2015). Henshaw et al (2016) proposed the use of scents in city marketing. It brings a new way for the sensory design of environments for urban identity.…”

Section: Spacementioning

confidence: 99%

The Art of Digital Scent - People, Space and Time

Lai¹

2018

CITAR Journal

View full text Add to dashboard Cite

The sense of smell is closely related with people across time and space. The aesthetic, affective and evocative aspects of smell are widely portrayed in art practices. Olfactory art has its unique expression that other modalities hardly have. Yet this aesthetic medium seems to be underestimated when it comes to the digital age. Current digital olfaction researches mainly focus on meeting tasks and solving problems. The aesthetic experience and the meaning behind are seldom discussed. This paper proposes a potential area where the people from digital art and digital olfaction can contribute together. This paper firstly gives an overview about the affective and evocative impacts of scent on people across time and space, reviewing how scent is treated as the aesthetic medium in the art form, then examining current usages of olfactory display, and lastly discussing the opportunities lying ahead. It provides the way to appreciate the world aesthetically through this affective and evocative medium.

show abstract

“…'To speak of a "return" of religion is inappropriate' (Rosi Braidotti, The Posthuman) In lieu of the more general 'relational turn' in philosophy and social science (Anderson, 2012;Burkitt, 2016;also Bajde, 2013;Hill et al, 2014), there has been notable and enthusiastic demand in both marketing and consumer research for an escape from the century-old ideological 'straitjacket' of Western modernism and humanism understood as positions that favour essentialized rationality and the sovereign subject as a privileged being (also Hoffman & Novak, 2018;Scott et al, 2014;Venkatesh & Meamber, 2006;also Fırat & Dholakia, 2006;Henshaw et al, 2016). The scholarly recognition of what we dub 'humanist-modernist' (H-M) restraint has been accompanied by a denouncement of the Western onto-epistemological canon as a hegemony that has, throughout its history, led to a long list of global socio-ecological catastrophes (e.g.…”

Section: Introductionmentioning

confidence: 99%

Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research

Botez

Hietanen

Tikkanen

2020

Journal of Marketing Management

View full text Add to dashboard Cite

In this study, we critically examine the ongoing adoption of various posthumanist influences into the fields of marketing and consumer research from a theological perspective. By conducting a theological-historical assessment, we propose that it is not posthuman notions of human/technology relations, nor their broader context in the emerging non-representational paradigms, that mark radically new disruptions in the continuing restructuring of the disciplines of marketing and consumer research. Instead, we argue that what is taking place is an implicit adherence to a contemporary form of age-old Christian dogma. As a radical conjecture, we thus propose that an identification of certain similarities between Christian dogma and the grounds for various posthumanist frameworks suggest that posthuman thought may well herald the global dissemination of a far more elusive, authoritarian, and hegemonic system than that which posthumanists typically claim to have abandoned. Consequently, we elaborate on implications to developments in marketing thought.

show abstract

Marketing the ‘city of smells’

Abstract: His research interests focus on the marketing of places and retailing. Results of this research have been published in various academic journals in both the management and geography disciplines,

Cited by 49 publications

References 69 publications

Exploring multisensory place experiences through cruise blog analysis

Exploring multisensory place experiences through cruise blog analysis

The Art of Digital Scent - People, Space and Time

Mapping the absence: a theological critique of posthumanist influences in marketing and consumer research

Contact Info

Product

Resources

About