Marketing strategy with linier regression to the interest of new students

Muslih, Muhamad; Arianti, Nunik Destria; Husen, Ahmad; Gustian, Dudih; Pahmi, Samsul; Ayunis,; Nasrudin, Rizkia Pratamie; Alawiyah, Santi; Hudayani, Ria Dewi

doi:10.1109/ced.2017.8308100

Cited by 3 publications

(3 citation statements)

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“…Dengan parameter yang digunakan yaitu fasilitas kampus, pengaruh luar, informasi kampus kepada siswa, akademik, keuangan, kemahasiswaan dan pengaruh dengan strategi pemasaran. Penelitian ini menggunakan metode Regresi Linear yang menghasilkan keputusan yang akurat, terutama untuk mengetahui sejauh mana tingkat mahasiswa baru yang masuk ke STT XYZ pada tahun akademik berikutnya, pada tahun akademik 2017/2018 [9].…”

Section: Tinjauan Pustakaunclassified

Sistem Informasi Penjualan Barang Dengan Metode Regresi Linear Berganda Dalam Prediksi Pendapatan Perusahaan

Aryani

2020

JURSISTEKNI

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Prediksi pendapatan karena merupakan factor penting yang menentukan kelancaran penjualan bagi usahanya karena digunakan sebagai acuan untuk melihat pendapatan di periode berikutnya. Permasalahan yang di hadapi perusahaan pencatatan, pengolahan barang, jumlah barang, data transaksi penjualan dan pembelian yang dilakukan masih bersifat manual belum terdokumentasi secara baik . Penelitian ini bertujuan untuk mengetahui variabel manakah yang berpengaruh terhadap pendapatan. Dalam hal metode yang digunakan adalah Regresi Linear Berganda dengan bantuan perhitungan aplikasi SPSS versi 21 di peroleh hasil persamaan regresi Y = 11257,187 - 3,427(X1) + 12,501(X2) -2,076(X3) dengan nilai ( Uji T, Uji F dan R2 ) dengan mengambil nilai sig < 0,05 . hasil dari pengujian hipotesis Uji T secara individual dapat disimpulkan bahwa variabel X1,X2 dan X3 berpengaruh terhadap pendapatan. Hasil dari Uji F dengan taraf sig < 0,05 dapat disimpulkan bahwa variabel X1, X2 dan X3 secara bersama-sama berpengaruh terhadap pendapatan perusahan. Hasil dari koefisien determinasi (R2) di peroleh nilai yang sangat tingggi yaitu 1,000. Hal ini dapat dikatakan Semakin kecil nilai koefisien determinasi (R square), maka ini artinya pengaruh variabel bebas terhadap variabel terikat semakin lemah. Sebaliknya, jika nilai R Square semakin mendekati 1, maka pengaruh tersebut akan semakin kuat.

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Section: Tinjauan Pustakaunclassified

Sistem Informasi Penjualan Barang Dengan Metode Regresi Linear Berganda Dalam Prediksi Pendapatan Perusahaan

Aryani

2020

JURSISTEKNI

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“…Demographic challenges arise when changes in the demographic structure of the population have an impact on social institutions, including educational institutions. (Indahingwati & Nugroho, 2020).Every school must have a target for accepting new students by carrying out technical outreach directly or indirectly every year (Kustian et al, 2018;Muslih et al, 2017). At SMKS Muhammadiyah Tumijajar, we have seen a significant change in the number of students enrolling in recent years.…”

Section: Introductionmentioning

confidence: 99%

“…This is one of the factors that may have an impact on students' interest in enrolling in vocational schools. In addition, research by (Moogan, 2011;Muslih et al, 2017;Pavia, 2006)reveals that effective marketing strategies can help increase the number of student enrollment in vocational schools. By referring to these studies, we can understand the relevance of the problems we face and identify potential solutions.…”

Section: Introductionmentioning

confidence: 99%

Facing Demographic Challenges: Marketing Strategies for Retaining and Attracting Students at SMKS Muhammadiyah Tumijajar

Setyowati,

Patimah,

Subandi

et al. 2023

edumaspuljr

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Education is a key aspect in the development of a country. Vocational High Schools (SMK) have an important role in providing quality vocational education to the younger generation. However, like many other educational institutions, SMKS Muhammadiyah Tumijajar is also faced with significant challenges, one of which is demographic challenges. Demographic challenges refer to changes in the demographic structure of a population, which can impact social institutions, including educational institutions . This research aims to understand the demographic challenges faced by SMKS Muhammadiyah Tumijajar, explore alternative solutions that can be implemented, and formulate the most suitable solution for this institution. The results of the research show that the demographic challenges faced by the Muhammadiyah Tumijajar Vocational School are a decrease in the number of students in several skill concentrations, especially in the field of culinary arts , migration and urbanization of the population, which causes people's desire to study outside areas that are considered better , as well as competition . with other educational institutions. To overcome these challenges, Muhammadiyah Tumijajar Vocational School needs to implement an effective and sustainable marketing strategy. This strategy must be able to increase student interest in choosing a concentration of expertise at SMKS Muhammadiyah Tumijajar , retain existing students , and increase the competitiveness of SMKS Muhammadiyah Tumijajar among other educational institutions. Based on the research results, an effective marketing strategy for Muhammadiyah Tumijajar Vocational School is improving the quality of education and learning , carrying out effective promotions and branding , and building collaboration with strategic partners. It is hoped that the implementation of this marketing strategy can help Muhammadiyah Tumijajar Vocational School to remain relevant and competitive in the future.

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Implementation of Impact Zachman Framework on Internship Architecture Data Management

Muslih

Nurjanah

Fauziah

et al. 2020

2020 6th International Conference on Computing Engineering and Design (ICCED)

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Marketing strategy with linier regression to the interest of new students

Cited by 3 publications

References 0 publications

Sistem Informasi Penjualan Barang Dengan Metode Regresi Linear Berganda Dalam Prediksi Pendapatan Perusahaan

Sistem Informasi Penjualan Barang Dengan Metode Regresi Linear Berganda Dalam Prediksi Pendapatan Perusahaan

Facing Demographic Challenges: Marketing Strategies for Retaining and Attracting Students at SMKS Muhammadiyah Tumijajar

Implementation of Impact Zachman Framework on Internship Architecture Data Management

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