Marketing strategy: The Influence of Corporate Social Responsibility on Brand Awareness

Abstract

The concept of corporate social responsibility (CSR) has gained extensive consideration in recent years. Nowadays firms are using CSR to gain competitive advantage and to establish long lasting relations with its stakeholders. Although CSR is much popular in the developed world but the potential benefits of CSR are less highlighted in the developing markets like Kurdistan. A quantitative approach was applied for data analysis in this study. Researcher employed a random sampling technique to obtain data from participants so that their study would be representative of the entire population of interest. The researchers gathered data from a wide range of shops in the Sulaimaniah area. Only 268 of the city of Sulaimaniah's 300 questionnaires were returned with all the required fields filled out. The findings of this research aim to shed light on the correlation between CSR and brand awareness. In the study, brand awareness was measured by looking at the environment, the community, and the workplace, which are all dimensions of corporate social responsibility.

Recent Research Progress on Corporate Social Responsibility of Hotels

“…This line of research also assesses and characterizes CSR activities, but it uses "content analysis" in all of its investigations. Most research in this field has looked at CSR reports and come to the following primary conclusions: there are conflicts between commercial and charitable endeavors [32]; many CSR reports focus on donations and the mention of CSR policies without providing evidence in the field [15]; CSR issues have a positive impact on human resource management, community service, and environmental sustainability [33]; and CSR activities help to increase internal and external legitimacy [19]. Interestingly, while many hotels have stated CSR objectives, only a fraction of them have provided specifics on projects and actual performance [34].…”

“…Many authors have brought this to light [14][15][16][17][18]. Furthermore, several research conducted in the past has mostly addressed environmental factors among all the three sustainability pillars namely environmental, social, and economical [19].…”

Corporate Social Responsibility and Corporate Brand Awareness: An Interface in the Kingdom of Saudi Arabia

“…He did this so that CSR could become a real business practice. As the global market has become more integrated and unpredictable, businesses have acknowledged the consumer demand for CSR (Ismael, 2022). As a business strategy, CSR influences a company's overall performance, and it is anticipated to increase the brand's equity.…”

Sustainable Business Practices: Integrating Environmental and Social Responsibility into Corporate Strategy

“…The change in consumer preferences highlights the importance of sustainability in business. Companies that connect their practices with social values can cultivate brand loyalty and achieve a competitive advantage in the market (Ismael, 2022). This literature review offers a comprehensive examination of the fundamental aspects and empirical discoveries pertaining to sustainable business practices and their incorporation into corporate strategy.…”