Marketing Strategies for Small Hotels: The Case of Cheung Chau in Hong Kong

Law, Rob; Ng, Candy M.Y.

doi:10.1080/10941665.2011.539389

Cited by 11 publications

(9 citation statements)

References 17 publications

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“…These people shared their destination holidays and there are the one who promote the stay here.'' This finding is consistent with the work of Law and Ng (2011) in their study of small hotel in China. Through WOM recommendations, the existing client base can easily be increased to triple if those clients help promote the hotel business.…”

Section: Discussionsupporting

confidence: 93%

“…Similarly, survey results collected in Minnesota, USA, showed that the majority of B&B visitors were families in their 30s or 40s with children who had higher income levels and had graduated from college (Koth and Norman, 1989). The finding corresponds with several studies; for example, Law and Ng (2011) found that the target customers for small hotel in Hong Kong are couples, families, and groups of business customers. Chen et al (2013) found that socialization and relaxation were the primary reasons for traveling for the majority of B&B guest in Taiwan.…”

Section: Target Markets Of Smshssupporting

confidence: 90%

“…According to Law and Ng (2011), SMSHs are unable to undertake a comprehensive marketing approach. This is also valid for SMSHs in the UAE.…”

Section: Resultsmentioning

confidence: 99%

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Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

Ahmad

Saber

2015

Tourism and Hospitality Research

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This study attempts to empirically investigate the marketing practices of the small- and medium-sized hotels in the United Arab Emirates, which has not been extensively researched in the context of the accommodation sector in Arab region. Findings from the survey and semi-structured interviews with owners–operators of small- and medium-sized hotels revealed that, to remain competitive in the hotel businesses, small- and medium-sized hotels owners–operators undertaken various marketing practices in terms of positioning, product, price setting, and promotional strategies. The research reported in this paper seeks to make a contribution to the understanding of marketing strategies in small- and medium-sized hotels specifically and, more generally, to the area of small- and medium-sized enterprises or entrepreneurial marketing.

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Section: Discussionsupporting

confidence: 93%

Section: Target Markets Of Smshssupporting

confidence: 90%

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Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

Ahmad

Saber

2015

Tourism and Hospitality Research

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“…Compared to other commercial accommodation establishments, the size and the capacity of guest houses are operated on a small scale and offer limited facilities. It normally requires small start-up capital, owned and operated by owners and family members (Hoogendoorn et al, 2015;Law and Ng, 2011;Timothy and Teye, 2009). The owner of the guest house normally stays in a separate area within the property.…”

Section: Guest House Businessmentioning

confidence: 99%

The nature and challenges of guest house business in the Maldives: An exploratory study

Chia

Muiz

2020

Tourism and Hospitality Research

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The Maldives has long been perceived as an exclusive and expensive travel destination. However, the political changes have introduced another accommodation option, the guest house. This has provided an opportunity for many locally owned guest house owners to offer accommodation service at an affordable rate. The purpose of this study was to explore the nature of business and the challenges faced by the guest house business in the Maldives. The data were derived from in-depth interviews with nine key informants. The thematic analysis qualitative method was employed in identifying informants’ view of the current guest house business. A total of six themes (i.e. product image, service quality, marketing channel, infrastructure, competition, policies, laws and regulations) were identified. The contribution of the paper lies in growing knowledge within the research niche of guest houses in the Maldives and internationally. Implications of the factors that contribute to successful guest house operations, including customer-oriented and service quality are recommended based on the findings. These recommendations can benefit guest house managers in developing and managing their guest house business. Future research may be expanded to view differences in perception among different stakeholders. Such findings could provide insights into what is missing and what topics require further investigation in the future.

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“…In particular, web-based marketing is noted to have assumed a central role in the 21st century tourism practices. With the development of Web 2.0 platforms that allow for interaction and content sharing between users, Hays, Page, and Buhalis (2013) and Law and Ng (2011) argue that social media has changed the way tourism companies relate to visitors. How small penal history museums in Canada engage in marketing and, in turn, what networks have emerged to promote other tourism operations with similar content and features have not been studied.…”

Section: Marketing Networking and Souvenirs In Penal History Museumsmentioning

confidence: 99%

Making Punishment Memorialization Pay? Marketing, Networks, and Souvenirs at Small Penal History Museums in Canada

Luscombe

Walby

Piché

2015

Journal of Hospitality & Tourism Research

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Existing literature on the commodification of punishment has yet to examine small penal history museums or related issues of tourism marketing, networking, and souvenirs. Bringing this literature into conversation with tourism studies, we examine how penal history sites attempt to attract visitors and generate revenue to sustain their operations. Drawing on findings from a 5-year qualitative study of penal history museums across Canada, we argue tourism operators use three strategies for the marketing of commodified punishment: authenticity, historical specificity, and exclusiveness. Our findings also indicate that networking between these sites is underdeveloped and that the souvenirs sold to visitors are an important source of museum funding. Overall, we show that the concepts of marketing, networking, and souvenirs can comprise a key conceptual framework for examining consumption in small tourism enterprises in Canada and internationally. Our findings also raise questions about how to theorize and investigate museum management, solvency, and profitability in the penal and dark tourism sector.

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Marketing Strategies for Small Hotels: The Case of Cheung Chau in Hong Kong

Cited by 11 publications

References 17 publications

Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates

The nature and challenges of guest house business in the Maldives: An exploratory study

Making Punishment Memorialization Pay? Marketing, Networks, and Souvenirs at Small Penal History Museums in Canada

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