Marketing Strategies for Agritourism Operations

George, Holly; Rilla, Ellie

doi:10.3733/ucanr.8444

Cited by 5 publications

(8 citation statements)

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“…Moreover, the majority of researchers focused on previously developed agritourism destinations. Specifically, in the case of the United States, bed and breakfast and commercial farm tours became widespread in the 1980s and 1990s [18], and scholars conducted numerous studies on agritourism in developed tourist destinations [7,26,28]. Similar trends can be observed in Europe, Australia, and some Asian countries [10,[29][30][31][32][33][34].…”

Section: Existing Reviewed Literature On Agritourismmentioning

confidence: 80%

“…The research on agritourism has primarily been conducted in the West, specifically the United States, Canada, and Europe [16] because agritourism has a long history in these countries [18]. Moreover, the majority of researchers focused on previously developed agritourism destinations.…”

Section: Existing Reviewed Literature On Agritourismmentioning

confidence: 99%

“…Agritourism boasts of a long history in developed countries [18], but its expansion in developing countries, especially in the South Asian countries, remains limited. As developing countries have either limited or no agritourism [2,4], reviewing the existing literature can provide a further understanding of the current agritourism trends, which contribute to developing new forms of agritourism and modify existing ones.…”

Section: Introductionmentioning

confidence: 99%

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A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries

Bhatta

Ohe

2020

Tourism and Hospitality

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This study reviews the published quantitative literature in agritourism from the supply, demand, and both supply- and demand-side perspectives to determine the implications for agritourism in developing countries. A total of 85 quantitative papers were reviewed. Most studies in the literature concern developed countries, and the motivations and attributes of the actors in this field have been investigated thoroughly, whereas few researchers have focused on quality tourism and identity in agritourism. This study suggests that policymakers in developing countries should promote females, insist on maintaining the quality of the workforce, ensure the availability of credit or subsidies to farmers, and guide and monitor the planning and development of agritourism. Furthermore, connecting different stakeholders and minimising the adverse effects in society through innovation in agritourism may lead to sustainable agritourism.

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Section: Existing Reviewed Literature On Agritourismmentioning

confidence: 80%

Section: Existing Reviewed Literature On Agritourismmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries

Bhatta

Ohe

2020

Tourism and Hospitality

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“…Revenue increases with the number of business days open (Schilling et al, 2014). The qualities offered to the customers that make them feel special are also keys to business success (George & Rilla, 2011).…”

Section: B Operation/production Status Of Agri-tourism Businessmentioning

confidence: 99%

Status of Agri-Tourism Business in Central Luzon, Philippines: Basis for Development Plan

Esguerra

2020

JBHOST

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This study's main objective is to describe farmers' profile that venture into agri-tourism business, analyze the status of their business operation, determine the best practices and problems encountered by agri-tourism businesses in Central Luzon, which served as basis in crafting a development plan. The descriptive research method using a purposive sampling technique was employed in selecting the target respondents who were surveyed and interviewed using two separate sets of modified survey questionnaires. Agritourism businesses were accessible, family-run farms, affiliated with tourism and agriculture-related organizations, and compliant with required facilities and safety measures. Visitors were from all walks of life and came from within and outside the country. Classes, seminars, workshop, and tours were their top service offerings. Trust and confidence, referral system, hands-on operation, and strict financial monitoring were the identified best practices. At the same time, labour shortage, being still a niche market, price fluctuation, seasonality of farm products and services, insufficient staff skills, and significant capital requirements were the problems in running agri-tourism farms.

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“…Rural areas are now not only places of production but are also tourist attractions. Those dual identities have helped create many new job opportunities, and agritourism has been expanding rapidly from the established Tuscany in Italy [6][7][8] to California's Napa Valley [9,10] in the US to outer suburban destinations in emerging developing countries such as Indonesia [11], India [12,13] and China [14][15][16][17] in Asia.…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting the Income of Agritourism Operations: Evidence from an Eastern Chinese County

et al. 2022

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Recently, agritourism has developed rapidly, and contributed considerably to economic and cultural revitalization in rural regions across the world. However, it cannot achieve long-term sustainable development if the operators are unable to enjoy necessary economic benefits. Therefore, the primary objective of this study is to identify the factors that affect the net income of agritourism entrepreneurs. Most previous studies have focused on regional or national incomes flowing from agritourism. This study surveyed all (1050) potential agritourism operators in the Luhe District, an eastern Chinese county. Seventy-two of them were identified as agritourism operators. A regression analysis with a best subset variable selection method of the surveyed data shows that the average agritourism income of three years is significantly affected by seven variables of twenty investigated. Some of those factors were also reported on by previous studies while others were new indicators. The findings highlight the importance of locality for local tourism governments when making regulations to promote agritourism. Finally, we provide some policy implications to promote agritourism in small areas (e.g., counties) in an early stage of development, especially in emerging developing economies such as rural China and many other Asian countries.

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Marketing Strategies for Agritourism Operations

Cited by 5 publications

References 0 publications

A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries

A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries

Status of Agri-Tourism Business in Central Luzon, Philippines: Basis for Development Plan

Factors Affecting the Income of Agritourism Operations: Evidence from an Eastern Chinese County

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