Marketing rural communities: a qualitative study on the power of community images

Burkhart-Kriesel, Cheryl A.; Cantrell, Randolph L.; Hodur, Nancy M.; Narjes, Charlotte; Vogt, Rebecca J.

doi:10.1080/15575330.2014.890632

Cited by 2 publications

(1 citation statement)

References 5 publications

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“…Between 2007 and 2012, Extension educators in Nebraska, North Dakota and South Dakota teamed up to pursue research exploring rural community resident recruitment and retention (Cantrell et al 2008;Burkhart-Kriesel et al 2014). Two research projects were designed around this issue and garnered funding from the U.S. Department of Agriculture.…”

Section: Program Context and Methodsmentioning

confidence: 99%

Engagement to Enhance Community: An Example of Extension’s Land-Grant Mission in Action

2019

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Engagement is a foundational practice for the Extension systems of land-grant universities and is demonstrated through its’ work in partnership with individuals, organizations and communities. This article will share how an Extension-led effort, focused on an aspect of community development, integrated several components of engagement starting with the initial conversation through the evaluation process. Practitioner reflections on two examples that occurred in different states will highlight the processes and tools that helped nurture engagement between faculty and community and support the development of a sustainable and resilient community. The multi-state implementation will illustrate the unique depth and breadth of public participation that can be achieved when academic institutions are focused on engagement to strengthen communities.

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Section: Program Context and Methodsmentioning

confidence: 99%

Engagement to Enhance Community: An Example of Extension’s Land-Grant Mission in Action

2019

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Community strategic relationship and marketing to foster the development of communities and the sustainability of organizations

Juárez

2016

Int. j. psychol. res.

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Article history: Received: 15-08-2015 Revised: 29-11-2015 Accepted: 01-12-2015 Key words: marketing, community, relationship, development, strategy, business sustainability.The purpose of this study was to define community strategic relationship and marketing (CSRM) as a relevant tool to foster the development of communities and the sustainability of organizations. The method was rationalist, theoretical, and conceptual; it comprised the analysis of a propositional structure. Articulated propositions provided a framework for analysis, discussion, and conclusions. After giving a definition of CSRM, several analyses were conducted that determined the uniqueness and usefulness of this approach. These analyses were: 1) the usefulness of the community concepts and strategies in CSRM, 2) the existence of a community approach to different strategic areas or marketing, and 3) the relevance of the use of community concepts and strategies to foster the development of communities and the sustainability of organizations. The conclusion was that CSRM and the use of these concepts and strategies have the potential to be a fruitful research and strategic approach in marketing and in all of organization activities.

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Marketing rural communities: a qualitative study on the power of community images

Cited by 2 publications

References 5 publications

Engagement to Enhance Community: An Example of Extension’s Land-Grant Mission in Action

Engagement to Enhance Community: An Example of Extension’s Land-Grant Mission in Action

Community strategic relationship and marketing to foster the development of communities and the sustainability of organizations

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