Marketing resorts to 2000: review of trends in the USA

Chon, Kaye; Singh, Amrik

doi:10.1016/0261-5177(95)00055-s

Cited by 33 publications

(25 citation statements)

References 2 publications

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“…The concept was soon copied by other resorts, who decided to compete in price with Club Med. This competition was possible since all-inclusive resorts at this time were seen as a holiday for travellers who are price conscientious and prefer value for money to social status (Chon and Singh 1995). The concept was no-frills all-inclusive resorts with limited activities.…”

Section: Background Informationmentioning

confidence: 99%

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Luxury without guilt: service innovation in the all-inclusive hotel industry

Rayna

Striukova

2009

Serv Bus

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Section: Background Informationmentioning

confidence: 99%

“…In the 1990s, sea and sun holidays were not seen as sufficient anymore for holidaymakers, who started to look for a more diverse range of activities (Chon and Singh 1995). Club Med was the first resort to provide this kind of experience by introducing family-oriented resorts with a wide range of programmes and activities.…”

Section: Background Informationmentioning

confidence: 99%

Luxury without guilt: service innovation in the all-inclusive hotel industry

Rayna

Striukova

2009

Serv Bus

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“…Results from this research, while integral in timeshare marketing, has limited general applicability due to the uniqueness of the timeshare product (Upchurch & Lashley, 2006). From a more general perspective, Chon and Singh (1995) recommended that for resorts to effectively market beyond the millennium they would need to address growth in the family and mature markets; take a closer a look at focused marketing; add value and be inclusive; and take into account the desires for health awareness and technology applications. These recommendations were built upon previous work in which Chon and Whelihan (1992) provided insight into changes in consumers' perceptions of resorts, visitor demographics, and the overall importance of pricevalue relationships.…”

Section: Resort Marketing Literaturementioning

confidence: 99%

“…Notable exceptions include studies that have examined marketing strategies for reaching particular segments of the resort market (Chiang, 2001;Knutson, Beck, & Yen, 2004) or topics relating to marketing efforts focused on specific types of resorts (Monteson & Singer, 2004;Rezek, 2002). While there are some publications that have directly spoken to resort marketing practices (Chon & Singh, 1995;Chon & Whelihan, 1992;Whelihan & Chon, 1991), these are dated and lack current relevance.…”

Section: Introductionmentioning

confidence: 99%

Understanding Resort Marketing Practices

Brey¹,

Klenosky²,

Lehto³

et al. 2011

Journal of Tourism Insights

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“…Technology is frequently described as a key driver for increasing the mobility of tourists, and therefore, for sustaining the growth of the tourism industry (Rayman-Bacchus and Molina 2001; Chon and Singh 1995;Laws et al 1998;Moscardo et ai. 2000).…”

Section: Tourism and Technologymentioning

confidence: 99%

High Tech versus High Touch: Visitor Responses to the Use of Technology in Tourist Attractions

Benckendorff

Moscardo

Murphy

2005

Tourism Recreation Research

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There are a number of current debates in the academic and management literature about the benefits and costs of introducing technology into tourist experiences. The debate is an important one for those who manage tourist attractions when making decisions about which directions to take in the development of visitor experiences. A review of the relevant literature in tourism suggests that very little attention has been paid to tourists' perceptions of, and interest in, the use of technology to create and enhance their experiences. This study sought to address this gap by surveying visitors to an Australian aquarium and asking them about their support for the adoption of various forms of exhibits. The results indicated that tourists can be grouped according to their support for the use of technology in visitor experiences and their levels of use of technology in general. A general model of tourist technology adoption is proposed and explored and implications of the results are discussed both for tourist attraction management and for future research into this phenomenon.Keywords: cyber-tourism, high-touch/high-tech, attractions, market segments. Tourism and TechnologyThe increasing availability and flexibility of many forms of technology offers a range of both opportunities and challenges in many sectors including tourism. Technology is frequently described as a key driver for increasing the mobility of tourists, and therefore, for sustaining the growth of the tourism industry (Rayman-Bacchus and Molina 2001;Chon and Singh 1995;Laws et al. 1998; Moscardo et ai. 2000). Research on tourism and technology to date, however, has focussed almost exclusively on three areas: (1) information technologies; (2) the Internet; and (3) virtual reality. Stipanuk (1993), however, has provided a more holistic framework to illustrate the roles of technology in tourism. These roles included technology as a: Following Stipanuk, most research dealing with information technology and the Internet would fall into the category of 'technology as a tool of the tourism industry'. Stipanuk (1993: 267) maintained that 'there is clearly a need for a view of technology and tourism which is broader than that developed in the existing literature.' He suggested that this view should consider technological issues related to the tourism industry and the tourist, and should recognize the role of technology in the creation of tourist attractions. While this proposition is now more than a decade old, very few researchers have explored technology and tourism from this more holistic perspective. The present study aims to address this gap by exploring visitor perceptions of technology use in a regional tourist attraction.In the broader tourism literature, Sheldon (1997) has considered the role of technology in tourism in her discussion of 'high-tech' and 'high-touch' visitors. Sheldon (1997) suggested two polar responses to technology, using a hightech/high-touch paradigm. She proposed that some PIERRE BENCKENDORFF is Lecturer in Tourism Programme at

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Marketing resorts to 2000: review of trends in the USA

Cited by 33 publications

References 2 publications

Luxury without guilt: service innovation in the all-inclusive hotel industry

Luxury without guilt: service innovation in the all-inclusive hotel industry

Understanding Resort Marketing Practices

High Tech versus High Touch: Visitor Responses to the Use of Technology in Tourist Attractions

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