Marketing Process in Information Security Context: Comparison Between Czech Republic and Belgium

Велинов, Емил; Leroy, Iryna; Cetlova, H.

doi:10.1007/978-3-030-90843-0_64

Cited by 3 publications

(1 citation statement)

References 19 publications

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“…The ransomware attack has attacked various campuses and hospitals in Indonesia, asking for ransom through bitcoin currency transfers. The third threat is money laundering, or it could also be a strategy to weaken marketing itself (Velinov et al, 2022). As we know, when there is a cyber threat or data leak, the perpetrator always asks for ransom with a bitcoin transfer.…”

Section: Cyber Threatsmentioning

confidence: 99%

Predicting the Indonesian sustainable marketing communication on 2023 trends

Diawati

Mutalov²,

Kasmi³

et al. 2023

Indonesian Journal of Communications Studies

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After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic downturn, especially with the many paralysed microbusinesses. Perspective updates have also weakened because of activity restrictions during the pandemic. Before the pandemic, the macro film industry was rapidly growing. Now, it is the turn of the microfilm industry to rise due to new ways of promotion without incurring expensive production costs. The role of sustainable marketing is needed to achieve this target for 2023. The Systematic Literature Review was used as the methodology to analyse the data in this research. The results show that the influencer marketing industry and the influencer agencies depend on social media.

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Section: Cyber Threatsmentioning

confidence: 99%

Predicting the Indonesian sustainable marketing communication on 2023 trends

Diawati

Mutalov²,

Kasmi³

et al. 2023

Indonesian Journal of Communications Studies

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Insights for Economic Security: Recovery Strategies from Cyber-Attacks

Leroy,

Zolotaryova

2023

2023 13th International Conference on Dependable Systems, Services and Technologies (DESSERT)

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Security in Digital Marketing

Rosário

2023

Advances in Marketing, Customer Relationship Management, and E-Services

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Digital marketing presents both challenges and opportunities when it comes to security. As more and more customer data is collected and stored digitally, the potential for sensitive information to fall into the wrong hands increases. Digital marketing also offers opportunities for improved security. Implementing two-factor authentication and using unique and complex passwords can also minimize the risk of unauthorized access to accounts and personal information. Overall, the key to maintaining security in digital marketing is to be proactive and stay informed about the latest threats and vulnerabilities. This includes staying up to date on best practices for data protection and regularly monitoring and testing your systems for security weaknesses. Based on this research gap, a systematic review of the bibliometric literature was performed, and data were synthesized from 80 documents identified through Scopus indexing. This research aims to assess the challenges and opportunities.

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Marketing Process in Information Security Context: Comparison Between Czech Republic and Belgium

Cited by 3 publications

References 19 publications

Predicting the Indonesian sustainable marketing communication on 2023 trends

Predicting the Indonesian sustainable marketing communication on 2023 trends

Insights for Economic Security: Recovery Strategies from Cyber-Attacks

Security in Digital Marketing

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