Marketing Nursing Positions

Morrison, Ruby Shaw; Larson, Barbara A.; Witte, Patricia M.; Hutton, Nancy L.

doi:10.1097/00006247-198703000-00023

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2022

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“…This product in different countries is getting filtered by protocols and guidelines on how to be more effective in the healthcare system. So the quality of care and quality of patients' lives will be at a high level (Morrison, Larson, Witte and Hutton, 1987).…”

Section: Productmentioning

confidence: 99%

Marketing Nursing: An Approach Related to Nursing Profession

2022

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Nurse’s profession trends are counted a lot of them, but some of the most important are nursing shortage, retention, and job satisfaction which are different in several countries. We have to say that the 4Ps approach and the nursing profession are well connected and can improve each health organization and nursing profession like other professions. Internal marketing and nurses' job satisfaction are new trends but very important so we cannot be faced with a turnover of the health workforce in our countries. In the end, we can conclude that marketing is very important for nurses and is not vulgar commercialism. This approach is related mostly to the 4ps approach and internal marketing, especially with the job satisfaction of nurses.

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Section: Productmentioning

confidence: 99%

Marketing Nursing: An Approach Related to Nursing Profession

2022

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Marketing Nursing Positions

Cited by 1 publication

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Marketing Nursing: An Approach Related to Nursing Profession

Marketing Nursing: An Approach Related to Nursing Profession

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