Marketing Mix of 4P’S for Competitive Advantage

Singh, Meera

doi:10.9790/487x-0364045

Cited by 95 publications

(108 citation statements)

References 3 publications

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“…As reported by (Singh, 2012), marketing mix consists of different variables which help to take strategic decision for acquiring advantage in the highly competitive market. It is also used to satisfy the customers.…”

Section: Marketing MIX (Mmx)mentioning

confidence: 99%

Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan

Verma

Singh

2017

IJCMS

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Section: Marketing MIX (Mmx)mentioning

confidence: 99%

Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan

Verma

Singh

2017

IJCMS

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“…Therefore, there is a relationship between product quality, price, place and promotion in this study. The study reveals that promotion is a factor that influences the customers' perception (Singh, 2012). Promotion consists of different blends of its components which are used to achieve the business' marketing goal.…”

Section: Promotionmentioning

confidence: 99%

Customer’s perception towards product quality of automotive SMEs operating in Metropolitan areas, and consideration of environmental impact

Lekhanya

Dlamini

2017

Environmental Economics

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This paper examines customer’s perception towards product quality of automotive SMEs operating in the Durban metropolitan areas and identifies how small and medium enterprises (SMEs) in South Africa (SA) contribute significantly to job creation, wealth, social stability, economic growth and reduction of poverty. Product quality of automotive SMEs requires serious attention, as it can have ecological environmental impact leading to the negative economic growth contributed by the industry. The study is aimed to understand the factors affecting automotive SMEs in order to help entrepreneurs to improve product quality and examining the customer’s perception towards product quality. The study was conducted in Durban metropolitan areas using the survey method. The sample size of the study was 120 SMEs selected using convenience sampling with respondents completing the questionnaire. A combined method of both quantitative and qualitative techniques was employed, while the analysis of data was done using the Statistics Package for Social Scientists (SPSS) version 23.0. The findings of the study revealed that lack of managerial skills and development negatively compromises product quality of the automotive sector. Also the results revealed that the absence of financial support from financial institutions delays the improvement of stock in the business, as this is an obstacle resulting in the unsustainability of the SMEs. Further research with larger samples and the consideration of other cities is recommended.

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“…There were prior researches showed the impact of marketing mix to competitive advantage. Singh (2012) indicated that marketing mix helps the firm in creating strategic decisions for competitive advantage. The research describes the importance of marketing mix for obtaining competitive advantage in market [7].…”

Section: Introductionmentioning

confidence: 99%

“…Singh (2012) indicated that marketing mix helps the firm in creating strategic decisions for competitive advantage. The research describes the importance of marketing mix for obtaining competitive advantage in market [7]. Another research by Azadi (2011) showed that marketing mix contributes to increase profit of e-business.…”

Section: Introductionmentioning

confidence: 99%

Marketing Approach on Competitive Advantage of Online-Based Public Transportation

Iffan¹

2020

Proceedings of the International Conference on Business, Economic, Social Science, and Humanities – Economics, Business and Man

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the aim of this research is to determine the competitive advantage using marketing approach of onlinebased public transportation. Marketing approach used in this research is a service marketing mix that includes product, price, promotion, place, people, process, and physical evidence. The method used in this research was comparative analysis using parametric analysis, independent sample t-test. Sampling method used in this research was random sampling through the distribution of a series of questionnaires to 200 online-based public transportation customers as a case study. This research investigated means the difference of competitive advantage between online-based public transports using marketing approach strategy. The result shows that there is a significant difference on four competitive advantage factors on onlinebased public transportation. Nevertheless, competitive advantage could be a factor that can determine the long-term success of online-based service company, especially onlinebased public transportation sector. The finding of this research contributes to encourage online-based service company to develop their competitive advantage to compete with others. By applying the appropriate marketing strategy, it is expected that the company can added value for the products/services offered to the public so they can achieve competitive advantage and win competition in the market.

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Marketing Mix of 4P’S for Competitive Advantage

Cited by 95 publications

References 3 publications

Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan

Marketing Mix, Customer Satisfaction and Loyalty: An Empirical Study of Telecom Sector in Bhutan

Customer’s perception towards product quality of automotive SMEs operating in Metropolitan areas, and consideration of environmental impact

Marketing Approach on Competitive Advantage of Online-Based Public Transportation

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