Marketing innovation: A consequence of competitiveness

Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R.; Foroudi, Pantea

doi:10.1016/j.jbusres.2016.02.042

Cited by 194 publications

(212 citation statements)

References 102 publications

Supporting

Mentioning

185

Contrasting

Unclassified

Order By: Relevance

“…Such innovation changes dramatically as business and products are conceived, creating a pattern about how and what knowledge or other firm resources must be used in the firm (Gupta et al, 2016). Catering SMEs introduce a side line of delivery options for local businesses and organizations.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Digital technology and marketing management capability: achieving growth in SMEs

Foroudi

Gupta

Nazarian

et al. 2017

QMR

Self Cite

108

View full text Add to dashboard Cite

Purpose -The intentions of this study is to evaluate the constructs relationships in order to gain more insight and definitive clarification of the factors related to company's growth in UK. Based on resource-advantage theory, this research addresses "to what extent does digital technology influence marketing capability which loads to company's growth?" Design/methodology/approach -The data was gathered through 21 in-depth interviews with managers from different multinational organizations and 6 focus groups with employees and new empirical insights are offered.Findings -The study identifies the two key components of digital technology (information quality and service convenience). In addition, the relationships between digital technology, tangible/intangible assets, and marketing capabilities perform significant role of facilitator between company's growths.Research limitations/implications -The focus on UK SMEs limits the generalisability of the results. Further study should be collected in other sector and country settings in order to examine the associations recognized in the current study.Originality/value -This study illustrates the main impacts of digital technology on intellectual/physical assets that while managers and employees have specified that marketing capability is significant for organizations, there are a few other areas of concern with regard to consequences related to company's growth, competence, and core competence, particularly in a SMEs settings. Keywords Achieving Growth in SMEsUnderstanding the factors of superior firm's performance is a theme of consistent discussion and of significant interest to both researchers and practitioners (Fahy et al., 2000). The view of core competence was presented by Andrews (1971) as "what the company can do particularly well" (p. 46). However, an earlier paper by Ansoff (1965) who portrays core competence in a rich argument of its meaning which known as 'common thread' (p.105).Ansoff (1965) signifies the business competencies as "a relationship between present and future product markets which would enable outsiders to perceive where the firm is heading, and the inside management to give it guidance" (p.105). Previous findings presented by Andrews (1971) accomplished significant study of core competence carried out by Prahalad and Hamel (1990). Prahalad and Hamel (1990) illustrated core competence as the core system that "provides nourishment, sustenance, and stability" (p.82). The experiential study of marketing capabilities is also underlined being given increased attention in the academic literature (Blesa and Ripolles, 2008;Ribeiro et al., 2009;Tsai and Shih, 2004;Vorhies and Morgan, 2005;Weerawardena, 2003). Marketing capabilities employ a substantial and optimistic result on customers' satisfaction, which eventually indicate to superior organizational performance in terms of sales, profit and competence (Santos-Vijande et al., 2012).What distinguishes this paper is greater understanding of digital technology and its influence on design inno...

show abstract

Section: Resultsmentioning

confidence: 99%

“…Greater management capabilities and technological developments offer great opportunities to SMEs in order to achieve growth and innovation. That can be delivered through greater resources which helps SMEs to influence more customers (Gupta et al, 2016).…”

Section: Resultsmentioning

confidence: 99%

Digital technology and marketing management capability: achieving growth in SMEs

Foroudi

Gupta

Nazarian

et al. 2017

QMR

Self Cite

108

View full text Add to dashboard Cite

show abstract

“…Diversity of scientific approaches to determining the criteria of competitive ability of the industry sector [12] suggests setting up a problem of multi-criteria optimization. To solve the multi-criteria problem of optimization that was set up, it is necessary, first, to determine and structure the key parameters of competitive ability.…”

Section: Resultsmentioning

confidence: 99%

“…Therefore, a company (product, branch) rating compiled by certain criteria of competitive ability can be considered the main result of evaluation of competitive ability [7,12].…”

Section: Spbwosce-2016mentioning

confidence: 99%

Methodical Principles of Evaluation of Competitive Ability of Construction Industry and Real Estate Development Companies

2017

View full text Add to dashboard Cite

Abstract. Based on systematization of methods and criteria of evaluation of competitive ability the present authors have substantiated the comparative principle of competitive ability. Selection algorithm of methodological instrumentarium for analytical competitiveness assessment was developed; a modification of a rating-based model of evaluation of competitive ability with the application of calculation and expert based methods have been presented as consequence. Obtained results in terms of time series provide representativity of arrays of information and significantly increase reliability of assessment. The method was tested by evaluating the competitive ability of several large real estate development companies and that of the construction industry.

show abstract

“…In this way, the competitiveness of the markets demands of the companies an innovative position, especially in what concerns the marketing (Gupta, Malhotra, Czinkota, & Foroudi, 2016).…”

Section: Innovation and Competitive Advantagementioning

confidence: 99%

Measuring the Degree of Innovation in Retail and Services’ Micro and Small Enterprises

Walter¹,

Veloso²,

Fernandes³

et al. 2017

JMAA

View full text Add to dashboard Cite

show abstract

Marketing innovation: A consequence of competitiveness

Cited by 194 publications

References 102 publications

Digital technology and marketing management capability: achieving growth in SMEs

Digital technology and marketing management capability: achieving growth in SMEs

Methodical Principles of Evaluation of Competitive Ability of Construction Industry and Real Estate Development Companies

Measuring the Degree of Innovation in Retail and Services’ Micro and Small Enterprises

Contact Info

Product

Resources

About