Abstract:The purpose of this article is to explore the video-gaming experience as a novel consumption occasion for snack foods and to provide insights into responsible marketing strategy development. Consumers' desired food product attributes, their motivating conditions to snack while gaming, and the environment in which this takes place are explored qualitatively through 14 in-depth interviews and 10 separate points of field observation. The findings indicate certain unhealthy food products are valued during the occa… Show more
“…Interestingly, this snackscape features some variation concerning whether the consumer focuses on food and the digital world is just an addition to the moment, or vice versa. This resembles the notion that snacking can make a consumption experience complete (Cronin & McCarthy, ). The following quotation from the data showcases this: Also today, it was so nice to sit on the couch, laptop in my hands.…”
Section: Resultsmentioning
confidence: 66%
“…This snackscape indicates that the digitalization of life transforms snacking into an integral part of social routines, where young consumers’ needs to socialize both face‐to‐face and virtually are fulfilled. This invites novel solutions that not only make the gaming and social media experiences complete (Cronin & McCarthy, ), but do so without compromising health and ‘coolness’ among the peer groups.…”
Section: Discussionmentioning
confidence: 99%
“…Several studies show that eating snacks is often connected with certain places and social leisure consumption behaviours such as going to the movies (Acland, ; Lyons, ), hiking (Vannini, ), attending sports events (Holt, ; Ireland & Watkins, ), celebrating seasonal festivities (Belk, ), watching TV (Marshall, O'Donohoe, & Kline, ; Savige, MacFarlane, Ball, Worsley, & Crawford, ) and playing videogames (Cronin & McCarthy, ). Thus, snack‐eating accompanies home, school and leisure activities (e.g., Bower & Sandall, ; Kuntz, Fiates, & Teixeira, ).…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, consumption of snack products plays a distinctive role in shared social rituals such as joint gameplay sessions where food manifests itself as a vehicle of identity, community, imaginative escape, gustatory rebellion and prolonged pleasure (Cronin & McCarthy, ). As snacking is an instrument for making a consumption experience complete, the full gaming experience is constructed in the intersection between socializing, eating delicacies and energy‐boosting snacks and playing videogames (Cronin & McCarthy, ). Thus, snacking entangles with other activities and social and material environments.…”
Snack consumption encompasses the repetitive habits of consumers in various everyday life spaces. Despite the pervasiveness of snack consumption worldwide, the phenomenon of snacking has not been given extensive attention, unlike other areas of food consumption research. Yet, snacking shows certain distinctive features, such as fluidity of places. This study leans on foodscape literature and introduces the concept of snackscape, which enables us to showcase the multiplicity of places in snacking culture. While prior foodscape studies are located in certain tangible places, such as urban surroundings, festival sites or particular geographical areas, snackscapes demonstrate how snacks may be consumed, for instance, on the move from one place to another, or in a variety of places that are not part of one's ordinary routines, such as on a picnic or a holiday trip to a foreign country. The findings show how places of habitual snack consumption vary from time to time-or are even on the move. This is a powerful demonstration of how a routine-like consumption practice takes place in everyday life. This study also highlights important consumer policy issues, especially in regard to young consumers and their snacking habits. Thereby, the study brings forward the agentic capacity of snackscapes having implications on engaging in healthier snack consumption.
“…Interestingly, this snackscape features some variation concerning whether the consumer focuses on food and the digital world is just an addition to the moment, or vice versa. This resembles the notion that snacking can make a consumption experience complete (Cronin & McCarthy, ). The following quotation from the data showcases this: Also today, it was so nice to sit on the couch, laptop in my hands.…”
Section: Resultsmentioning
confidence: 66%
“…This snackscape indicates that the digitalization of life transforms snacking into an integral part of social routines, where young consumers’ needs to socialize both face‐to‐face and virtually are fulfilled. This invites novel solutions that not only make the gaming and social media experiences complete (Cronin & McCarthy, ), but do so without compromising health and ‘coolness’ among the peer groups.…”
Section: Discussionmentioning
confidence: 99%
“…Several studies show that eating snacks is often connected with certain places and social leisure consumption behaviours such as going to the movies (Acland, ; Lyons, ), hiking (Vannini, ), attending sports events (Holt, ; Ireland & Watkins, ), celebrating seasonal festivities (Belk, ), watching TV (Marshall, O'Donohoe, & Kline, ; Savige, MacFarlane, Ball, Worsley, & Crawford, ) and playing videogames (Cronin & McCarthy, ). Thus, snack‐eating accompanies home, school and leisure activities (e.g., Bower & Sandall, ; Kuntz, Fiates, & Teixeira, ).…”
Section: Introductionmentioning
confidence: 99%
“…Furthermore, consumption of snack products plays a distinctive role in shared social rituals such as joint gameplay sessions where food manifests itself as a vehicle of identity, community, imaginative escape, gustatory rebellion and prolonged pleasure (Cronin & McCarthy, ). As snacking is an instrument for making a consumption experience complete, the full gaming experience is constructed in the intersection between socializing, eating delicacies and energy‐boosting snacks and playing videogames (Cronin & McCarthy, ). Thus, snacking entangles with other activities and social and material environments.…”
Snack consumption encompasses the repetitive habits of consumers in various everyday life spaces. Despite the pervasiveness of snack consumption worldwide, the phenomenon of snacking has not been given extensive attention, unlike other areas of food consumption research. Yet, snacking shows certain distinctive features, such as fluidity of places. This study leans on foodscape literature and introduces the concept of snackscape, which enables us to showcase the multiplicity of places in snacking culture. While prior foodscape studies are located in certain tangible places, such as urban surroundings, festival sites or particular geographical areas, snackscapes demonstrate how snacks may be consumed, for instance, on the move from one place to another, or in a variety of places that are not part of one's ordinary routines, such as on a picnic or a holiday trip to a foreign country. The findings show how places of habitual snack consumption vary from time to time-or are even on the move. This is a powerful demonstration of how a routine-like consumption practice takes place in everyday life. This study also highlights important consumer policy issues, especially in regard to young consumers and their snacking habits. Thereby, the study brings forward the agentic capacity of snackscapes having implications on engaging in healthier snack consumption.
“…Los educadores que trabajan temas de marketing han implementado el uso de los juegos gerenciales en sus aulas de clase como una alternativa de aprendizaje, donde el estudiante participa en la construcción del mismo (Vos y Brennan, 2010), y a fortalecer al mismo tiempo su aprendizaje en las variables propias de la mezcla de marketing (Cronin y McCarthy, 2012), como: la distribución (Shycon y Maffei, 1960), los precios (March, 1962) y la publicidad (Forrester, 1959); o en tendencias propias del marketing, como marketing social (Russell-Bennett, Leo, Rundle-Thiele y Drennan, 2016), marketing viral (Payne, Campbell, Bal y Piercy, 2011), gestión de la marca (Craciun y Corrigan, 2009), ética de marketing, comportamiento del consumidor (Titus y Petroshius, 1993) y medio ambiente (Wiese y Sherman, 2010), entre otras variables (McRaith y Goeldner, 1962). A partir de lo anterior, se puede observar que de las variables estudiadas o encontradas en la literatura, poco énfasis se ha puesto en el proceso de marketing, especialmente en la auditoría de marketing, a pesar de ser esta herramienta la que mide el impacto de las acciones de marketing en términos financieros y de resultados (Radulescu y Cetina, 2012).…”
Section: Juegos Gerenciales En Marketingunclassified
Las nuevas generaciones requieren un modelo de aprendizaje más dinámico, por lo que las Instituciones de Educación Superior han comenzado a articular sus herramientas pedagógicas a la enseñanza de las diferentes áreas del saber. El objetivo de este artículo es diseñar un juego gerencial para apoyar las asignaturas que contemplen dentro de su micro-currículo la temática de auditoria de marketing, utilizando una metodología exploratoria y descriptiva, apoyada en el aprendizaje basado en juegos. Para ello se realizó una revisión de la literatura y se llevó a cabo una prueba piloto con estudiantes de pregrado de una universidad colombiana. Los resultados muestran que el diseño del juego debe utilizar una estrategia interactiva, que a su vez guarde cierto tipo de complejidad y competitividad, adicionalmente se reveló que el juego refuerza elementos presentes en la temática estudiada.
Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.
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