Marketing Foods to Children: Are We Asking the Right Questions?

Elliott, Charlene

doi:10.1089/chi.2012.0013

Cited by 15 publications

(6 citation statements)

References 6 publications

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“…24,25 The challenge, however, is that this idea of promoting healthy food can be misused, particularly in consideration of the questionable products that have counted as "healthy" dietary choices for children by some food industry initiatives. 26 Given this, perhaps food is best presented to preschoolers without any packaging whatsoever (i.e., on a plate).…”

Section: Discussionmentioning

confidence: 99%

Food Branding and Young Children’s Taste Preferences: A Reassessment

Elliott

Hoed

Conlon

2013

Can J Public Health

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OBJECTIVES: This study examines the effects of branding and packaging on young children's taste preferences. METHODS: Preschool children aged 3 to 5 (n=65) tasted five pairs of identical foods in packaging from McDonald's and in matched packaging that was either plain, Starbucks-branded, or colourful (but unbranded). Children were asked if the foods tasted the same or if one tasted better. RESULTS: Children preferred the taste of foods wrapped in decorative wrappings, relying more on aesthetics than on familiar branding when making their choices. CONCLUSIONS: The findings suggest the need to explore questions beyond commercial advertising (and brand promotion) on television and other media platforms. More attention should be directed at the important role of packaging in directing children's food preferences.

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Section: Discussionmentioning

confidence: 99%

Food Branding and Young Children’s Taste Preferences: A Reassessment

Elliott

Hoed

Conlon

2013

Can J Public Health

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“…Most commonly, however, industry self-regulation has been the policy norm, with food manufacturers committing to limit unhealthy food marketing to children or to only promote 'better-for-you' or healthy dietary choices (Children's Advertising Initiative [CAI], 2010). While industry self-regulation may sound like a step in the right direction with its commitment to promote only better-for-you products, it has also been critiqued in the light of the types of foods (such as sugary cereals, sugary drinks and cookies) that have been defined as 'healthy' and promoted to children (Elliott, 2012). Even the call to restrict high fat, high sugar and high salt (HFSS) food advertising to children has not guaranteed protection for them.…”

Section: Introductionmentioning

confidence: 99%

Knowledge needs and the ‘savvy’ child: teenager perspectives on banning food marketing to children

Elliott

2016

Critical Public Health

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Food marketing to children is a powerful factor in the health of young people. In Canada, one proposed measure to protect young people is to ban all food and beverage marketing to children under age 13. Since policy initiatives should consider the voices of those directly impacted, we conducted focus groups with teenagers aged 12-14 -precisely those individuals who would be directly impacted by, or just over, the age threshold proposed. The majority of teenagers consulted were opposed to a ban on food marketing, framing food marketing as a way to meet their consumer needs. Such perspectives mirror the arguments made by the food industry, and suggest that teenagers' self-identification as consumers trump questions of ethics or public health. Even though teenagers argue that marketing is often misleading, they do not view regulation as a solution -a view troubled by the fact that many of the teenagers underestimated their own vulnerability to marketing. The research points to the need for a more complex understanding of how food marketing messages are understood by teenagers, for a more robust media literacy education, and for the need to engage -not ignore -young people when it comes to issues of public health.

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“…Several authors address ethical issues linked to regulations on and/or control of health claims & nutrition, as well as of food marketing, advertisement and labelling [ 57 , 60 , 61 , 64 , 67 , 70 , 78 , 82 , 88 , 91 – 93 , 95 – 99 , 103 – 109 , 113 , 114 ], for instance the ethical acceptability of food marketing to children, management of competing commercial and public health interests, and the need to improve labelling so that to promote individual responsibility. Ethical issues raised by food bans and food taxes interventions–in particular sugar taxes–are mainly linked to the acceptability of restricting consumer choice, and to the risks that such interventions exacerbate socioeconomic inequalities [ 3 , 4 , 65 , 79 , 82 – 85 , 87 , 93 , 95 , 98 – 100 , 102 , 106 , 108 ].…”

Section: Resultsmentioning

confidence: 99%

Ethical issues in the development and implementation of nutrition-related public health policies and interventions: A scoping review

et al. 2017

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BackgroundThe limited integration of ethics in nutrition-related public health policies and interventions is one major concern for those who have the task of implementing them. Ethical challenges that are overlooked during the development of such interventions could raise serious ethical issues during their implementation and even after. As a result, these decision makers need technical support and ethical guidance for adaptation of interventions to local (cultural, social, economic, etc.) contexts.AimThe goal of this scoping review is to delineate and “map” the range of ethical issues in nutrition-related public health interventions, as well as the range of the various fields in which they may arise.MethodsA scoping review of empirical research and conceptual literature was conducted following the framework of Arksey and O’Malley. Searches using PubMed with Medical Subject Headings (MeSH) categories and Advanced Search Builder as well as in the Global Health Library were performed. The final sample consists of 169 publications.ResultsThe ethics of public health prevention or treatment of obesity and non-communicable diseases is the most explicitly and frequently discussed subject. In comparison, ethical issues raised by public health interventions in the fields of undernutrition, breastfeeding, vitamin/mineral supplementation and food fortification, food security, food sustainability and food safety are addressed in a lower proportion of the sample. The results illustrate the various natures, types, and scopes of existing public health nutrition-related interventions, and the various ethical issues that may be raised by these interventions, in addition to the numerous and different contexts in which they may be implemented.DiscussionThe ethical issues faced in the development and implementation of nutrition-related public health interventions are varied and cannot be equated with, nor generalized about, when dealing with specific activities in this field. More importantly, these ethical issues cannot be managed without a careful consideration for the complexity of contexts in which nutrition-related interventions are expected to be implemented. These interventions engage a variety of actors with diverse perspectives and interests. We discuss these challenges and also comment on the importance of considering ethical impacts in the monitoring and evaluation of such interventions.ConclusionGeneral ethical frameworks or recommendations–although useful–cannot be expected to provide policy makers, implementators and other public health personnel with sufficient practical ethical guidance as they cannot consider and anticipate the particularities of all specific nutrition-related public health interventions and the complexity of the contexts in which they are implemented. Further research is needed in order to develop more targeted ethical frameworks.

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Marketing Foods to Children: Are We Asking the Right Questions?

Cited by 15 publications

References 6 publications

Food Branding and Young Children’s Taste Preferences: A Reassessment

Food Branding and Young Children’s Taste Preferences: A Reassessment

Knowledge needs and the ‘savvy’ child: teenager perspectives on banning food marketing to children

Ethical issues in the development and implementation of nutrition-related public health policies and interventions: A scoping review

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