Marketing de proximidad mediante aplicación móvil con dispositivos Beacon

Lizares, Gustavo Martínez; Huerta, Hugo Vega; Rodríguez, Ciro Rodríguez; Monteza, Yudi Guzmán

doi:10.17993/3ctic.2020.94.89-111

Cited by 4 publications

(3 citation statements)

References 1 publication

(1 reference statement)

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“…In [14] and [15] the authors present prototypes of informatic systems properly elaborated about similar approaches, therefore, we have taken these prototypes as a reference to develop the prototypes of our system. The Figure 10…”

Section: Prototypesmentioning

confidence: 99%

Intelligent System to Predict University Students Dropout

et al. 2022

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The objective of this research is to reduce the dropout rate of students in the Faculty of Systems Engineering and Informatics of the Universidad Nacional Mayor de San Marcos – FISI-UNMSM, through the implementation of an intelligent system with a data mining approach and the autonomous learning algorithm (decision trees) that predicts which students are at risk of dropping out. It was developed in Python and the free software Weka, for this purpose student data was collected from 2014 to 2020. This solution increases the availability and the level of satisfaction of the faculty; in the learning process, an accuracy percentage of 90.34% and precision of 95.91% was obtained, so the data mining model is considered valid. In addition, it was found that the variables that most influenced students in making the decision to abandon their studies were the historical weighted average, the weighted average of the last cycle and the number of credits passed.

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Section: Prototypesmentioning

confidence: 99%

Intelligent System to Predict University Students Dropout

et al. 2022

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“…Salas, Vega and Rodriguez (2021) mention the main contributions of ICT to take them as a business reference. Martínez et al (2020) state that proximity m-marketing with beacon devices is a successful strategy for reaching customers accordingly.…”

Section: Ict In Higher Educationmentioning

confidence: 99%

Academic approach about E-learning modules from the teacher/student perspective at the National University Mayor de San Marcos, Lima-Perú

Saldarriaga¹,

Vega²,

Rodríguez³

et al. 2021

3C TIC

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The article examines the teacher/student perspective about E-learning modules that could be applied to the courses of the Administration career at the Universidad Nacional Mayor de San Marcos based on 2 methodologies that project a better vision of teaching. To carry out these methodologies, it is necessary to review the results obtained in a survey to determine the factors that influence student learning through the proposed E-learning modules. As a result, 6 factors were obtained to validate whether these E-learning modules are suitable for Flipped Classroom and B-learning Methodologies. It is important to highlight that due to the Covid-19 pandemic, different teaching methods have been chosen virtually, and the evaluation carried out; it was determined that 40% of the students who are virtually taking their courses feel satisfied and eager to continue studying using different technological tools.

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Section: Ict In Higher Educationmentioning

confidence: 99%

Untitled

2021

3C TIC

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Strategic planning guides organizations to the achievement of their objectives and allows them to coherently address the problems that may arise along the way. The objective of this research was to adapt the bases of strategic planning to the implementation of long-term digital preservation projects. For this purpose, a documentary study was carried out, then a content analysis was applied to establish similarities and differences between strategic planning models, analyzing their applicability to long-term digital preservation projects. Its main results are the process for digital preservation planning, which consists of the formulation, implementation and evaluation of the strategy. In addition, it derives the comparison of strategic planning models, the process for digital preservation, the fundamental principles of strategic planning which are audit, strategy and risk management, at the same time, it proposes the standard strategic objectives based on ISO 16363 characteristics.

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Marketing de proximidad mediante aplicación móvil con dispositivos Beacon

Cited by 4 publications

References 1 publication

Intelligent System to Predict University Students Dropout

Intelligent System to Predict University Students Dropout

Academic approach about E-learning modules from the teacher/student perspective at the National University Mayor de San Marcos, Lima-Perú

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