Marketing communications of administrative organs of local governance and local community

Kuzior, Aleksandra; Kuzior, Paulina; Кужьор, О.; Sobotka, Bartosz; Кужьор, П.; Кужиор, А.; Филипенко, А.; Кужиор, П.

doi:10.21272/mmi.2019.2-26

Cited by 11 publications

(8 citation statements)

References 10 publications

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“…education, health care, social assistance, culture, recreation, sport, housing, employment market or public safety. In the technical sphere, this applies to, among others, public transport, ecology, telecommunication, as well as energy, municipal, water and waste management [15]. On the other hand, administrative activities relate to e.g.…”

Section: Literature Review -Provision Of Public Services With Use Of ...mentioning

confidence: 99%

Optimizing the Provision of Public Services By Local Administration as a Component of the Smart City Concept on the Example of Zabrze

Mańka-Szulik

Krawczyk

2022

Management Systems in Production Engineering

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Surveys performed among the residents of Zabrze indicate that in 2021 the majority of respondents (67%), wishing to use public services provided by the local government, still preferred to visit the office in person. Residents noticed negative aspects of direct service, such as queues of people waiting for the case to be completed (26%), excessive bureaucracy (24%) or lack of parking spaces (18%). However, they counted on help in completing the necessary formalities by officials who should be: professional (20%), communicative (18%) and kind (17%). The use of the digital platform (ePUAP) dedicated to customer service was reported by 32% of respondents. At the same time, as much as 40% of the respondents, in order to save time and to simplify procedures, declared their will to use innovative methods of remote contact with public administration (e.g. via social media). The COVID-19 pandemic showed that it was possible to increase (even by 250%) the number of cases handled remotely, which with over 90% of households in Poland with access to a computer network creates opportunities for integrated development as part of the Smart City idea. The aim of the paper was to identify the residents’ expectations related to the provision of public services by local administration. Precise determination of the ways of perception of both direct and remote customer service has not only an application value. It also allows for further research study on the management of local government, including the organization of management control, as well as social communication of local governments.

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Section: Literature Review -Provision Of Public Services With Use Of ...mentioning

confidence: 99%

Optimizing the Provision of Public Services By Local Administration as a Component of the Smart City Concept on the Example of Zabrze

Mańka-Szulik

Krawczyk

2022

Management Systems in Production Engineering

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“…O impacto da comunicação em serviços públicos também é abordado por outros autores, que avaliaram as estratégias de marketing tanto o uso de ferramentas de comunicação inovadoras, como redes sociais, quanto o apoio na disseminação das inovações aplicadas, obtendo resultados positivos (Saura et al, 2021;Ilina et al, 2019;Kuzior, 2019;Laužikas & Miliūtė, 2020;Patrucco et al, 2022).…”

Section: A Comunicação E Inovação Em Serviçosunclassified

Comunicação E Inovação Em Serviços Intensivos Em Conhecimento Criativo (C-Kibs): Um Estudo Bibliométrico

Leal¹,

Carmona²

2022

Anais Do(a) Anais Do International Conference in Management and Accounting - Congresso De Gestão E Controladoria Da Unochapecó

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RESUMOA comunicação é apontada como um importante elemento para o impulsionamento da inovação, tanto como parte da cultura organizacional quanto como ferramenta de marketing. A comunicação é contemplada como serviço de intensivo conhecimento, sendo classificada como C-KIBS (Creative Knowledge Intensive Business Service), referência aos serviços que trabalham com a criatividade, as quais tem grande importância para o desenvolvimento sustentável, fator reconhecido pela UNESCO. Desta forma, este estudo bibliométrico tem como objetivo apresentar o panorama publicado na literatura de inovação sobre a relação da comunicação e a inovação em serviços utilizando a técnica de revisão sistemática da literatura. Com este intuito, esta pesquisa qualitativa e exploratória, teve como método a busca sistemática em base de dados internacional utilizando a metodologia PRISMA. Como resultado, os 88 artigos analisados reforçaram a amplitude da comunicação e sua contribuição para a inovação, o qual constata-se entre os clusters identificados, a presença relevante da comunicação digital, das tecnologias e das estratégias de colaboração com o cliente. O estudo evidenciou o cenário amplo das C-KIBS contribuindo com direcionamentos para acadêmicos e profissionais interessados na temática, apontada como importante para o crescimento socioeconômico e aparentemente pouco explorada. Por fim, constatamos que ainda há uma perspectiva desconexa da comunicação assim como a falta de abordagem desta como uma inovação em serviço. Futuros estudos poderão explorar de maneira mais aprofundada a comunicação como um serviço de inovação, C-KIBS, e o seu uso de forma mais integrada. Palavras-chave: Comunicação. Inovação em serviços. Indústrias Criativas. C-KIBS. INTRODUÇÃOHá uma grande relação entre a comunicação e a inovação, sendo a comunicação apontada como um importante meio para estímulo dos processos de inovação nas empresas. Acredita-se que a comunicação seja capaz de avançar a inovação organizacional a partir do momento que ela se torna uma competência essencial do negócio. Assim, ela é um fator chave para uma cultura da inovação (Macedo et al., 2014).A comunicação está presente em muitos estudos sobre facilitadores da inovação, os quais apontam que processos de comunicação devem ser transformados em capacidades de comunicação (

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“…In the article the authors deal with questions about the rules of effective, efficient and rational management through the results of marketing communications of administrative units of local self-government. The authors point to the Polish experience in this area with regard to systemic transformation since 1990, based on the decentralization of power and the effective dismissal of social potential, by focusing marketing communications of local governments on activating citizens to take action and ensure citizens' responsibility for the environment [13]. Pavel Fobel and Aleksandra Kuzior they highlight ethical risks in the context of developing the Industry 4.0 concept.…”

Section: Literature Reviewmentioning

confidence: 99%

Recursive and Convergence Methodology of the Investment Management of the Enterprise Digitalization Processes

Ткаченко

Klymchuk

Tkachenko

2020

Management Systems in Production Engineering

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The article investigates the problems of the investment management digital transformations at the enterprise, where the instrumental basis based on the system economic theory and integrated IT risk management theory are allocated. The purpose of the study is to develop a recursive and convergence methodology of the investment management of the enterprise digitalization processes. The components of the process of investment digitalization of enterprises are structurally reflected and a deterministic 5-component model of developing a recursive and convergence management methodology based on the digital economy is formed. It is determined that the recursive and conversion methodology is based on the understanding of investment management digital transformations at an enterprise as a complex system, characterized primarily by the diversity and heterogeneity of the constituent elements, numerous internal and external connections, which causes a variety of their interaction, changes in the composition and state of the system. The recursive model provides management of the investment of digitalization in the enterprise as a sequential transition between processes of one level only after all the cycles provided for the current process are implemented. However, such a coherent sequence is possible at the expense of effective information support of each process, which should be implemented on a convergence basis. The precondition for its implementation in the field of digital technologies is civilizational development, consequences of globalization and digitalization.

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Marketing communications of administrative organs of local governance and local community

Cited by 11 publications

References 10 publications

Optimizing the Provision of Public Services By Local Administration as a Component of the Smart City Concept on the Example of Zabrze

Optimizing the Provision of Public Services By Local Administration as a Component of the Smart City Concept on the Example of Zabrze

Comunicação E Inovação Em Serviços Intensivos Em Conhecimento Criativo (C-Kibs): Um Estudo Bibliométrico

Recursive and Convergence Methodology of the Investment Management of the Enterprise Digitalization Processes

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