Marketing Channel Analysis in an Effort to Develop the Potential of Bananas in Pinrang Regency

Paridy, Raissa Dina; Masitah, Masitah; Bahari, Doddy Ismunandar

doi:10.31327/aj.v3i2.1358

Cited by 3 publications

(3 citation statements)

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“…Temuan ini seiring dengan hasil peneltian Paridy et al, (2020) yang menyatakan bahwa hasil produksi dalam sektor pertanian memiliki dampak signifikan terhadap pendapatan petani, sementara penerapan strategi pemasaran yang efektif mampu memberikan peningkatan pada pendapatan usaha pertanian. Namun, harus diperhatikan bahwa peningkatan kuantitas produksi juga meningkatkan biaya variabel sesuai dengan perubahan kuantitas, sesuai dengan temuan Amar et al, (2023).…”

Section: Analisis Keuntungan Usaha Aktual Deedad Hidroponikunclassified

Maksimisasi Keuntungan pada Usaha Hidroponik

Husain,

Amran

2024

J. Ilm. Membangun Desa Pertanian

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Cultivating vegetables using the hydroponic method is essential in developing Indonesia's agricultural sector. Vegetables are a type of food that is consumed at any time, so there is always a stable demand all the time. The ever-increasing demand and awareness of the importance of nutritious food make hydroponics an attractive option. The potential for high demand for vegetables opens up many business opportunities to meet people's needs, including cultivating hydroponic vegetables. This research aims to analyze the actual profits of hydroponic businesses and the maximum profits they can generate. The research location is in Deedad Hidroponik, Tamalate District, Makassar City, from July to October 2023. Primary data was collected through interviews and direct observation of owners and employees, and secondary data was obtained from previous studies related to this research. Linear programming analysis via the Simplex Method is used to analyze Deedad Hidroponik's profit maximization. Profit analysis involves production costs, inputs, production results, and business revenues. The research results show that Deedad Hidroponikis can generate profits of IDR 6,980,492 from various types of vegetables. Deedad Hidroponik's source of profit comes from the production of 4 kinds of vegetables: lettuce, bok choy, kale, and spinach. Through a linear programming approach, Deedad Hidroponikwill achieve maximum profits if they plant vegetables with a combination of 625 planting holes for lettuce, 302 planting holes for bok choy, 257 planting holes for kale, and 260 planting holes for spinach; therefore, they could increase profits to IDR 7,496,783 with the potential increase of 7.38%. This shows that selecting vegetable types and resource allocation can be optimized to achieve maximum profits.

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Section: Analisis Keuntungan Usaha Aktual Deedad Hidroponikunclassified

Maksimisasi Keuntungan pada Usaha Hidroponik

Husain,

Amran

2024

J. Ilm. Membangun Desa Pertanian

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“…In marketing, until now there are still some discussions about the marketing patterns used are still quite long from farmers to consumers, increasing marketing costs incurred, marketing large margins, the benefits of each marketing institution (Paridy et al, 2020). The marketing channel is a process that connects the distribution of a product or goods from the producer to the consumer.…”

Section: Marketing Channelsmentioning

confidence: 99%

Rice Marketing Channels

2023

Agribusiness Journal

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IntroductionAgricultural development is currently expected to become a reliable sector that can produce more quickly in order to increase people's incomes, open new job opportunities, and support a good trade system. Good or bad trading system can determine the high or low income of farmers. Trading system is an important component for farmer farming which is expected to be able to allocate trading system costs as efficiently as possible so as to obtain greater profits (Sumodiningrat, 2000). The agricultural sector is the most important sector for the Indonesian economy that must be developed. In developing the agricultural sector what needs to be done is empowering the people's economy through an agribusiness approach that will create advanced, efficient and resilient agriculture, the development of the agricultural sector which is carried out includes various sub-sectors, one of which is the plantation sub-sector (Nyoto, 2016).The agricultural sector, especially food agriculture (rice commodity), is a sector that is very strategic and has the potential to be used as a leading sector in Indonesia's economic development in the future. The reason is that, apart from being a staple food, rice is also a source of income for the majority of Indonesia's population, both as producer farmers and as farm labourers. As a very important sector, the rice commodity is still facing various problems, especially those related to the welfare of producing farmers. One of them is the problem of rice commodity marketing, namely the low selling price at the producer farmer level. Based on data from the (Kolaka, 2021), it shows that the potential for developing rice plants is quite effective considering the availability

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“…Additionally, rice is low in fat and cholesterol, making it a healthy choice for many individuals. There are various types of rice, including long-grain, medium-grain, and shortgrain varieties [1][2][3]. Each type has its own distinct characteristics and culinary uses.…”

Section: Introductionmentioning

confidence: 99%

Identify Marketing Channel & Marketing Efficiency, Marketing Margin, Marketing Cost, Price Spread of Gobindobhog Rice in Purba Bardhaman District of West Bengal, India

Das,

Dwivedi,

Kumar

et al. 2023

AJAEES

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The present study entitled “IDENTIFY MARKETING CHANNEL & MARKETING EFFICIENCY, MARKETING MARGIN, MARKETING COST, PRICE SPREAD OF GOBINDOBHOG RICE IN PURBA BARDHAMAN DISTRICT OF WEST BENGAL, INDIA”. It was founded that there are two marketing channels involved in marketing of Gobindobhog in Purba Bardhaman district of West Bengal (Channel 1 – Producer/Rice mill-Wholesaler-Consumer), (Channel 2- Producer/Rice Mill- Wholesaler- Retailer-Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 2. In channel 1, total marketing cost is Rs.25, total marketing margin is Rs 595, marketing efficiency of channel 1 is 2.58% and Price spread seen in channel 1 is Rs.550. In channel 2, total marketing cost is Rs.255, total marketing margin in channel 2 is Rs. 800, marketing efficiency of channel 2 is 1.71% and Price spread seen in channel 2 is Rs.755.00.

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Marketing Channel Analysis in an Effort to Develop the Potential of Bananas in Pinrang Regency

Cited by 3 publications

References 1 publication

Maksimisasi Keuntungan pada Usaha Hidroponik

Maksimisasi Keuntungan pada Usaha Hidroponik

Rice Marketing Channels

Identify Marketing Channel & Marketing Efficiency, Marketing Margin, Marketing Cost, Price Spread of Gobindobhog Rice in Purba Bardhaman District of West Bengal, India

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