Marketing and the U. S. Supreme Court, 1968-1974

Werner, Ray O.

doi:10.1177/002224297704100105

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Promoting Channel Member Acceptance Of New Products1

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1982

2016

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Cited by 3 publications

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“…The margins available to channel members at the wholesale and retail levels are largely determined by established practices and customs subject to the leg~l constraints for the Robinson-Patman Act (Werner, 1977). Often these discounts bear little relationship to the services actually performed by the various channel members.…”

Section: Promoting Channel Member Acceptance Of New Productsmentioning

confidence: 99%

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Gitlow¹,

Wheatley²

2016

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Section: Promoting Channel Member Acceptance Of New Productsmentioning

confidence: 99%

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Gitlow¹,

Wheatley²

2016

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Marketing and the United States Supreme Court, 1975–1981

Werner

1982

Journal of Marketing

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The U.S. Supreme Court conditions the legal environment of marketing, and over the past six years, its decisions have both limited and expanded the constraints on marketers. Constraints have been imposed on marketing operations, particularly pricing and channels of distribution, on marketing organizations, and on the relevant regulatory procedures. Indications are that future changes may be imminent, particularly in allowing greater marketing autonomy within a private enterprise system.

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How community-specific sponsorship of a traditional market creates brand equity: The interdependent relationship between POSCO and the Jukdo Market

Rha¹,

Lee²

2011

journalofdistributionscience

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Marketing and the U. S. Supreme Court, 1968-1974

Cited by 3 publications

References 0 publications

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Marketing and the United States Supreme Court, 1975–1981

How community-specific sponsorship of a traditional market creates brand equity: The interdependent relationship between POSCO and the Jukdo Market

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