Marketing and the United States Supreme Court, 1975–1981

Abstract

The U.S. Supreme Court conditions the legal environment of marketing, and over the past six years, its decisions have both limited and expanded the constraints on marketers. Constraints have been imposed on marketing operations, particularly pricing and channels of distribution, on marketing organizations, and on the relevant regulatory procedures. Indications are that future changes may be imminent, particularly in allowing greater marketing autonomy within a private enterprise system.

A Strategic Pricing Framework

“…The problem, however, is not so much one of pricing as it is how to administer the differential scheme without alienating customers 17 or violating legal restrictions. 40 The approach to establishing an ideal pricing strategy for each segment is no different from a more general pricing problem. 27…”